The topic of plastic is an incredibly important one, and we recognise the key role that our business plays in tackling the detrimental impact that it is having on our oceans. If we don’t act, by 2050 there will be more plastic in the ocean than fish*, which is why we are one of the first retailers in the UK committing to incorporating Prevented Ocean Plastic in our own-label fresh fish ranges and breaded chicken ranges.
By working collaboratively with our fresh fish and breaded chicken suppliers, as well as industry-leading packaging manufacturers and material distributors, we have been working diligently to achieve great products, packed in materials which prevent plastics entering our oceans. With our lead suppliers alone, by incorporating this Prevented Ocean Plastic into our packaging, we are preventing more than 4 million water bottles from entering the marine environment.
*Source: The New Plastics Economy, Ellen MacArthur Foundation