Indonesia and Thailand
80-90% of plastic that ends up in the ocean originates from developing countries*. The Prevented Ocean Plastic incorporated into our packaging is sourced from countries and regions which may lack waste management infrastructure or collection incentives, or where that infrastructure is simply overwhelmed by population growth and tourism.
Discarded water bottles, found within a 50km (30 miles) distance of an ocean coastline or major waterway that feeds into the ocean, are collected, sorted and processed to the highest standard, before they can be incorporated into our fresh fish packaging. The entire process is fully traceable, with a robust documented chain of custody.
*Source: World Economic Forum 2019