Working on refill and reuse
In addition to working with our suppliers to ensure their packaging achieves our Circular Motion strategy, we’re also working with industry partners to look at new, innovative ways to reduce our customers’ packaging footprints. We’re continually on the lookout for scaleable solutions which offer the same level of customer satisfaction, safety and shelf life compared to packaged equivalents.
In 2020, we were the first UK retailer to launch an own-label refill product, W5 Ecoclear Starter Kit, a refillable cleaning kit which used 99% less single-use plastic compared to conventional trigger-bottle cleaning sprays. We are working with our supply base to offer further Refill at Home solutions, as well as exploring opportunities for Refill in Store.