PISTACHI-GO! LIDL BRINGS VIRAL DUBAI CHOCOLATE TO STORES AFTER FANS CRY OUT FOR MORE

Pistachi-GO to Lidl! TikTok’s delectable delicacy, Dubai Chocolate, is the viral sensation that keeps on giving. Just last week, fans went into a meltdown on Lidl’s TikTok Shop as  the supermarket revealed its very own J.D. Gross Dubai Style Chocolate - which sold out almost immediately, with 72 bars flying into baskets per minute. Now, those that missed out on the sell-out launch can rejoice as the decadent pistachio treat will be arriving in Lidl stores nationwide this Saturday, 29^th March.  

After frenzied fans of Dubai chocolate sold out the 6,000 bars in just over an hour, they took to TikTok to give their review with raving comments like: “So good! Please stock this all-year round”; “Absolutely delicious, 10/10” and “Sensational, absolutely loved this, please please please bring this to stores now!”

 The in-store launch of the highly sought-after, viral treat will give Dubai Choco-lovers everything they’ve asked for - and make it the first own-brand Dubai Chocolate bar to be widely available in UK supermarkets. 

Landing on-shelf as the cheapest Dubai Chocolate in UK supermarkets, devotees can wave Du-bye to the hefty price-tag of other bars. Lidl’s Dubai Style Chocolate is an INCREDIBLE £3.99 for Lidl Plus customers* almost three times cheaper than one well-known Swiss brand’s £10 offering.

Those who missed the first drop on TikTok Shop, or simply can’t get enough of this irresistible pistachio-packed delight, can run to Lidl stores nationwide from Saturday, 29^th March.

ENDS

Notes to Editors

 *£3.99 with Lidl Plus, £4.99 for non-Lidl Plus customers

**Maximum two (2) bars per customer

*** Price correct as of 25^th March 2025

Press contact: lidl@wearetheromans.com

About Lidl

Lidl is a part of the Schwarz Group with headquarters in Neckarsulm, Germany, and is one of the leading food retailers in Germany and Europe. Lidl currently operates around 12,350 stores and more than 220 goods distribution and logistics centers in 31 countries and employs around 375,000 people.

At Lidl, we value an optimal price-performance ratio for our customers. Simplicity and process orientation determine the daily activities in the stores, the regional distribution centers and the national headquarters.

Lidl takes responsibility for people, society and the environment in its daily activities. For Lidl, sustainability means fulfilling its quality promise anew every day.

Performance, respect, trust, grounded and belonging are Lidl's corporate values, which are at the heart of our corporate culture, shape our daily actions and form the basis for our entrepreneurial success.

Lidl achieved store sales of 125.5 billion euros in fiscal year 2023. The companies in the Schwarz Group generated total sales of 167.2 billion euros in fiscal year 2023.