We all know that veg is good for us, but we don’t eat enough of it. According to a study done by the Food Foundation, everyone in the UK needs to be eating at least one extra portion of veg a day to help live better, healthier lives.
However, we recognise that in our busy day-to-day lives it can be difficult to increase the amount of veg we eat for a range of reasons. That’s why we’re pledging to play our part to help everyone in Britain to eat an extra portion of veg a day.
To help achieve this, we have committed to the following targets:
As a minimum we will advertise veg on a monthly basis through our owned print and digital channels. Additionally, we will endeavour to advertise veg through our external print advertising channels.
We will continue to advertise veg through ‘Pick of the Week’ on the Lidl UK website landing page.
Going forward we will ensure that all main-course recipes include at least two portions of veg.
At least once a month we will post an appealing mention of veg on social media. We will aim to grow this over time
We will reposition veg (alongside fruit) to the front of the store as part of our new store rollout.
We will aim for half of our monthly pick of the week promotions to be veg (which equates to six or more veg lines promoted per month).
After the success of introducing vegetables into the Fun Size range we will expand the offering of veg as part of this category, making veg attractive and appealing to children.
We will challenge suppliers to develop new products for our Fun Size range (developing flavour profile, range, innovation, showcase new varieties)
We will continue our close working relationship with our suppliers to bring new and innovative vegetables to the market.
We will ensure that all pre-prepared ready meals contain either an 80g portion of veg or an equivalent serving suggestion on pack.