FINANCIAL YEAR RESULTS: LIDL GB ACHIEVES RECORD MARKET SHARE GROWTH WITH 38M MORE CUSTOMER VISITS

• Lidl GB’s latest financial accounts, for the year ending 28th February 2025, released today show strong revenue and profit growth, with record momentum as the discounter enters its fourth decade in Great Britain
• Customers made 38m more shopping trips to Lidl vs prior year, thanks to the discounter’s strategic investments in price, product development and operations2
• The discounter welcomed 3,000 new colleagues and invested around half-a-billion in upgrading and expanding infrastructure
• Lidl maintained its position as the fastest-growing bricks-and-mortar supermarket – a title it has held for more than two years⁴ as turnover grew by 7.9% to £11.7bn⁵

22^nd October 2025 – Lidl GB has today issued its Full-Year accounts highlighting the scale of its growth in the last financial year, all while continuing to invest in colleagues, suppliers and communities across Great Britain.

During the period, 38 million more customer visits were made to the discounter than in the year prior. The growth in visits and recent strategic investments, alongside its unique discounter efficiency model, contributed to +7.9% growth in revenue to £11.7bn and £156.8m profit before tax (2024: £43.6m)⁵. Operating profit also increased to £314.1m (2024: £220.8m).

Lidl also experienced over £400m in direct switching from competitors⁶ as well as almost £500m in growth from customer loyalty, totalling an almost £900m increase in turnover year on year⁷.

Lidl maintained its position as the fastest-growing bricks-and-mortar grocer – a title it has now held for more than two years. Alongside its commitment to offering low prices, Lidl continued to make strategic investments in the business to support colleagues, suppliers and communities fuelling this positive momentum. This included:

• Upgrading and expanding infrastructure – including new store openings, as well as enhancements and renovations of existing stores and warehouses – which equated to an investment of almost half-a-billion pounds8.
• Rewarding colleagues – increased pay to maintain market-leading rates, totalling a £40m investment over the financial year⁹. Over 3,000 new colleagues also joined the business. For the fourth consecutive year, the discounter was recognised as a Top Employer by the Top Employers Institute.
• Backing British suppliers – investment in British suppliers reached £5.65bn with targeted category support going to the British free-range egg industry (£1bn), the British beef (£1.5bn) and British pork sectors (£500m). The discounter also held its inaugural Grassroots farming conference which brought together over 130 British farmers, food producers and industry leaders to strengthen relationships and build collaborative approaches to tackle key issues facing the sector. Lidl continues to source locally, with two-thirds of products coming from British suppliers - including 100% of its fresh everyday own-label beef, pork, chicken, milk, butter, cream, and eggs.

Ryan McDonnell, Lidl GB CEO, commented on the performance: “Our results reflect the momentum we’ve built and the trust shoppers place in us. More households are choosing to shop with us more often, because we continue to deliver on our promise of outstanding quality at the lowest possible prices.

“Over the last year we have continued to operate with our discounter efficiency at the heart of everything we do, all the while investing strategically in areas that will benefit our people, suppliers and communities. This continues to set Lidl apart and I’d like to thank all colleagues for their support this year in driving our strategy forward. The fact we have maintained the title of fastest-growing bricks-and-mortar supermarket is testament to them.”

Since the end of the financial year, Lidl has continued to build on this strong momentum and now holds 8.2% market share¹⁰. In August the discounter completed a £285m extension of its London Belvedere distribution centre, while work has commenced on a new £150m, 38-acre site in Leeds. Colleagues have also benefitted from a further pay rise – the fifth in two years, equating to a £70m investment in the same period. Similarly, Lidl continues to back British food and farming businesses and has announced a renewed commitment of £30bn in supplier British supplier contracts over the next five years.

The discounter has upgraded existing stores in its portfolio over the past six months, optimising layouts to enhance the fresh produce and bakery categories. These changes have contributed to Lidl being named the fastest-growing retailer fresh fruit categories (including apples, pears, grapes, and berries) earlier in the year¹¹. Lidl Plus also continues to drive footfall to stores, with personalised offers for customers every day. These innovations underline the discounter’s commitment to continuously evolving the customer journey.

Looking ahead, Lidl will mark a major milestone next month when it opens its 1,000^th store as part of its broader expansion plans. The opening of 13 new stores between now and Christmas, and a total of 40 new stores from Paignton to Edinburgh before the end of the current financial year, will recreate over 1,500 new jobs up and down the country, with prospective colleagues benefitting from industry-leading pay. In addition, Lidl recently announced a £250m investment in over 1,000 product price cuts¹² to help customers save more in the run-up to Christmas, reinforcing its commitment to affordability and supporting households across the nation during the festive season.

ENDS

Notes to Editors

Full financial results available on request.

References

¹Lidl y/e 28 February 2025

²Lidl y/e 28 February 2025

³Lidl y/e 28 February 2025

⁴Worldpanel by Numerator, 52 w/e 23rd February 2025

⁵Lidl y/e 28 February 2025

⁶Worldpanel by Numerator, 52 w/e 23rd February 2025

⁷Lidl

⁸Lidl y/e 28 February 2025

⁹Lidl Raises Pay Bringing Investment To Over £70m In Two Years

¹⁰Worldpanel by Numerator, 12 w/e 05^th October 2025

¹¹Worldpanel by Numerator, 52 w/e 23rd February 2025

¹²Lidl Invests £250 Million In Slashing Prices For Customers

 Other notable achievements for the Financial Year ending 28^th February 2025 include:

• Named Fresh Produce Retailer of the Year and Supermarket of the Year at the Retail Industry Awards, as well as Grocer of the Year at the Retail Week Awards
• Donated over 18.5 million meals through Neighbourly, redirecting 7,727 tonnes of surplus food
• Launched the Lidl Foodies programme, reaching over 130,000 children with hands-on nutrition education
• Extended partnership with the NSPCC by five years
• Became the first UK retailer to align with the Planetary Health Diet and adopt WWF’s Plant-Based Diets methodology
• Committed to increasing the proportion of plant-based food sales by 20% by 2030
• Sourced over 95% of the key raw materials used in its products from verified sustainable sources
• Became a founding partner of the £1 million Soil Association Exchange fund, a collaborative initiative supporting British farmers in implementing best practice sustainability projects

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 35,000 employees, over 980 stores and 14 distribution centres in England, Scotland and Wales.

Lidl is a part of the Schwarz Group with headquarters in Neckarsulm, Germany, and is one of the leading food retailers in Germany and Europe. Lidl currently operates around 12,600 stores and more than 230 goods distribution and logistics centers in 31 countries and employs over 382,400 people.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight.

Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a revenue of €167.3 billion in the financial year 2024. 

For more information about Lidl GB visit corporate.lidl.co.uk