LIDL GB ROLLS OUT INTEGRATED PAYMENT FEATURE VIA LIDL PLUS APP

• The launch of Lidl Pay comes as part of the discounter’s long-term investment into technology and innovation of the Lidl Plus rewards app
• Customer loyalty deepens as active Lidl Plus user base grows by over a third
• The feature is now available to use at stores nationwide and follows the rollout of self-checkouts, giving customers more convenient ways to shop

This week Lidl is taking another major step in transforming its in-store checkout experience with the launch of Lidl Pay; a payment feature integrated directly into the discounter’s rewards app - Lidl Plus.

As Lidl Plus continues to gain traction among shoppers, with the number of monthly active users growing by over a third in the past year*. The surge reflects increasing customer engagement with the app’s personalised offers and digital features.

Lidl Pay is a digital wallet and mobile payment service built into the Lidl Plus app, enabling shoppers to make secure, contactless payments at their local Lidl store using just their smartphone. With a single scan, customers can effortlessly redeem their Lidl Plus coupons and offers while enjoying a fast and secure checkout experience, knowing their card information is protected by certified providers using top-tier encryption.

Shyam Unarket, Customer Relations Director at Lidl GB, said: “The integration of payment functionality into the Lidl Plus app represents a step forward in our digital evolution. We are committed to investing in technologies that simplify the customer journey and offer greater flexibility in how people shop with us. Whether customers prefer using traditional tills or self-checkouts, we want to ensure that every shopper can choose the experience that best suits them.”

Lidl Pay delivers a fast, convenient, and secure checkout experience – allowing customers to seamlessly access their Lidl Plus coupons and offers while paying at staffed tills or self-checkout terminals, all through the Lidl Plus app. The feature is now available for Lidl Plus users to use during their next shop.

END

Notes to Editor

References

*Lidl Plus data - 34.9% increase from July 2024 to July 2025

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 35,000 employees, over 980 stores and 13 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 382,400 employees globally, currently operates around 12,600 stores and more than 230 logistics centres and warehouses in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight.

Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a revenue of €167.3 billion in the financial year 2024.

For more information about Lidl GB visit corporate.lidl.co.uk