LIDL GB TO LAUNCH NEW SELF-SCANNING FEATURE INTEGRATED INTO LIDL PLUS APP

• Part of Lidl’s long-term investment into technology and innovation, the new feature has been designed to offer customers a faster, more flexible way to shop
• A friends and family trial will begin at four stores in September, ahead of a phased rollout from next year 
• This follows the start of a nationwide rollout of self-checkouts, providing customers with more choice

Lidl is taking another major step in transforming its in-store experience with the launch of a new self-scanning feature integrated directly into the discounter’s loyalty app - Lidl Plus. From September, the new feature will be tested in a friends and family trial across four stores, ahead of a phased rollout next year.

The introduction will allow customers to scan products as they shop, track their spending and savings in real time, and complete their purchases quickly at a self-checkout terminal - all through the existing Lidl Plus app.

Ryan McDonnell, Chief Executive Officer at Lidl GB, said: “This marks a significant leap forward in our digital evolution. Integrated into Lidl Plus, it’s designed to offer customers a smarter, faster, and more flexible way to shop. We’re investing heavily in technologies that simplify everyday life, while always offering our customers different options to suit their shopping preferences. Whether customers prefer the traditional checkout, self-service or self scanning, at Lidl, they are always in control of how they shop.”

This latest innovation follows the successful pilot of Lidl GB’s Click, Reserve & Collect service through Lidl Plus earlier this year, along with the rollout of self-checkouts across its stores. This latest investment in its digital infrastructure underlines the discounter’s commitment to continuously evolving the customer journey through smart, scalable technology.

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Notes to Editor

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 35,000 employees, over 980 stores and 14 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has around 375,000 employees globally, currently operates over 12,350 stores and more than 225 logistics centres and warehouses in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight.

Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a revenue of €167.2 billion in the financial year 2023.

For more information about Lidl GB visit corporate.lidl.co.uk