17.09.2020 09:00:00 | London, UK

  • Discounter commits to a diverse range of ambitious new goals to reduce plastic waste
  • New targets include a 40% reduction in own-label plastic packaging by 2025 and a commitment to reduce the total amount of own-label packaging by 25% by 2025
  • The supermarket has reduced own-label plastic packaging by 18% since 2017

17th September 2020: Lidl GB has today revealed a new set of bold and ambitious plastic and packaging reduction targets, after it made significant progress against existing pledges. The new goals form part of its strategy to eliminate plastic waste and support the continued reduction of plastic, despite the challenges posed by COVID-19.

Lidl has expanded its commitment to reducing own-label plastic packaging, targeting a 40% reduction by 2025. This follows the retailer being on track to meet its 20% plastic reduction target two years ahead of schedule, having reduced own-label plastic use by 18% since 2017*.

To further advance efforts to cut down on plastic waste, Lidl has also committed to reducing the total amount of own-label packaging by 25% by 2025.

Ryan McDonnell, Chief Commercial Officer at Lidl GB comments: “Our unique business model allows us to adapt and innovate at pace and we are proud of the progress we have made to date in tackling excessive plastic use. Protecting the environment is a responsibility we take very seriously, and we know there is more to do. This is why we have significantly expanded our targets to help accelerate the impact we are having on cutting plastics, and we’re proud to be working collaboratively with our suppliers to find solutions.”

Lidl GB’s ambitious new plastic reduction targets include:

  • Doubling the number of refillable and reusable packaging solutions available in stores by 2021
  • By 2025, 100% of own label and branded packaging will be recyclable, reusable, refillable or renewable, and the discounter has now committed to the majority (90%) of this being complete by 2023. To date it has achieved 80%
  • By 2025, 50% of own label packaging to be made of recycled content. To-date, 30% of Lidl’s own label products contain recycled content
  • Working collaboratively with branded suppliers to align its plastic reduction goals with their strategies and reserving the right to delist branded products that do not meet those targets

The positive impact of Lidl’s existing commitments is already evident in-store, as the discounter has achieved an absolute reduction in its use of plastic on own-brand products, despite continuing its growth at pace, having opened its 800th store earlier this year.

In recent months, the discounter has begun removing lids from pots of creams and yoghurts, as well as lightweighting the packaging for its Beef, Lamb, Poultry and Milk packaging, saving nearly 400 tonnes of plastic per year. By the end of this year the discounter will have eliminated problematic plastic packaging, including black plastic, PVC and EPS, from its own label core food range. As part of this goal Lidl has already removed over 1,500 tonnes of unrecyclable black plastic from its shelves.

The retailer will also ensure that, by January 2021, 100% of pulp and fibre-based own label packaging in its core food range will be either responsibly sourced from FSC, PEFC, or equivalent, or made using recycled content.

While Lidl GB is committed to reducing plastic and driving sustainable solutions across its product range, it is also focused on ensuring all products remain safe for colleagues and customers amid the COVID-19 pandemic.


Notes to editors

*Relative reduction based on tonnage of plastic per £1m revenue

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl has experienced continuous growth and today has over 25,000 employees, over 800 stores and 13 distribution centres in England, Scotland and Wales. As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. With a presence in 32 countries around the world, the supermarket, which has more than 287,000 employees globally, currently operates approximately 10,800 stores and more than 160 distribution centres in 29 countries globally. The family supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group (Kaufland, Lidl) has been Europe's largest food retailer since 2014 and generated a turnover of €113.3 billion in financial year 2019.

For more information about Lidl GB visit

Packaging goals 2018  Progress
By 2022, reduce own label plastic packaging by 20% relatively against a 2017 baseline* 18%

By 2025, 50% of own label packaging to be made of recycled content

By 2025, 100% of own label packaging will be recyclable, reusable, refillable or renewable 80%


 New Packaging Goals 2020
By 2025, reduce own label plastic packaging by 40% relatively against a 2017 baseline
By 2025, reduce own label packaging by 25% relatively against a 2019 baseline
By 2021, 30% of own label plastic packaging to contain recycled content
By 2023, 90% of own label & branded packaging to be recyclable, reusable, refillable or renewable
By 2021, we are committed to doubling the number of refillable / reusable packaging available in our stores
By end of 2020, eliminate problematic plastic packaging (black plastic, PVC and EPS) from own label core food range
By end of 2020, 100% of pulp and fibre-based own label packaging in core food range to be either responsibly sourced from FSC, PEFC, or equivalent, or made using recycled content
Ongoing - we reserve the right to delist branded suppliers with excessive or unrecyclable packaging

About REset Plastic
The Schwarz Group with its two retail group companies, Lidl and Kaufland, is one of the biggest international retailers. It is aware of its responsibility towards the environment and takes it on. With REset Plastic, the Group has developed a holistic internationally applied strategy compromising five action areas: from avoidance and design to recycling and removal up to innovation and education. In doing so the vision of “less plastic- closed loops” will become reality.

The five guiding principles of the action areas of “REset Plastic – the plastics strategy of the Schwarz Group”:

Reduce - We reduce – wherever sustainably possible – plastic. Not only in packaging!

Redesign - We design recyclable packaging and close loops.

Recycle - We collect, sort and recycle plastic to close the loop.

Remove - We support the removal of plastic waste from the environment.

Research - We invest in research and the development of innovative solutions and educate on recycling.

Learn more:

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