A LIDL BIT LESS! LIDL SCORES HAT TRICK AS IT’S NAMED CHEAPEST SUPERMARKET FOR THIRD TIME IN A ROW

• The Grocer found the cost of everyday grocery items at Lidl costs £46.58 – £15.44 cheaper than Morrisons
• The supermarket beat six major retailers, including Aldi, in latest price comparison survey

8th November, London – Lidl has been named cheapest supermarket in The Grocer’s ‘Super Grocer 33’ for the third time in a row – beating six major retailers, including Aldi. The index, which compares the price of 33 everyday grocery items across the UK’s seven major supermarkets, found Lidl to be £15.44 cheaper than Morrisons, and a whopping £27.88 cheaper than the most expensive retailer.

As part of the monthly analysis, The Grocer compares prices of items on shopping lists across the nation, from fresh produce such as milk and grapes, to deodorant, and branded items including Cadbury Fruit & Nut and Hovis bread.

Lidl offered the lowest price for 27 products, of which they were exclusively cheapest for asparagus tips, Cadbury Fruit & Nut, feta, honeydew melon, and tomato purée.

Ryan McDonnell, Chief Executive Officer at Lidl GB, said: “Our belief has always been that no one should have to pay a premium for good food and we have an unwavering commitment to provide our customers with the best products at the lowest possible prices. Whether it is fresh produce, staple shopping list items or a must-have product from the Middle of Lidl, customers can be sure that they are getting the best value when they shop with us.”

Supermarket Ratio Price Summary Price compared to Lidl

ENDS

Notes to Editors

*Lidl offered the lowest price for 27 products – five were cheaper than other supermarkets, while the other 22 were price matched. 

About Lidl GB 

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 28,000 employees, over 935 stores and 13 distribution centres in England, Scotland and Wales.  

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 360,000 employees globally, currently operates approximately 12,000 stores and more than 200 warehouses and distribution centres in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company’s daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.  

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €133.6 billion in the financial year 2021.  

For more information about Lidl GB visit https://corporate.lidl.co.uk/