LIDL GB REVEALS BEST TIMES TO SHOP IN PRE-CHRISTMAS RUSH

• Retailer reveals best times for customers to shop during the run-up to Christmas
• Between 8am and 10am, and from 6pm onwards highlighted as best times for shoppers to stock up on all their festives goods

16th December 2022: Ahead of a festive shopping surge, today Lidl GB advises its customers about the optimum time to stock up on all the very best Christmas goods on offer. As the discounter anticipates a spike in shoppers in the run-up to Christmas, today’s update will help customers plan ahead and pick the best times to shop.

In the week leading up to Christmas last year, data found that the quietest times to shop at Lidl was between 8am and 10am, and from 6pm onwards. Meanwhile the middle of the day was the busiest, with stores seeing the highest levels of footfall between 12pm and 2pm. The discounter is expecting to see a similar trend this year as customers visit their local stores to get their festive favourites and all that the Middle of Lidl has to offer.

The supermarket’s sweetest showstoppers include its Deluxe Dark Chocolate & Salted Caramel Cottage and Deluxe 24 Month Mature Christmas Pudding, while its Hortus Clementine Winter Light-up Gin Liqueur or its Elixiris Champagne Montaudon are sure to go down a treat. Not to forget the all-important dinner staples – including fresh turkey, as well as potatoes, parsnips, carrots and spouts, which are priced at just 19p each.

Customers are encouraged to use the Lidl Plus app where they can check how busy their local store is in real-time, allowing them to avoid the festive crowds. The app also offers customers exclusive weekly rewards and discounts for their next shop after they’ve scanned their digital card at the till, with discounts of up to 25% on selected products. And this year, in the spirit of Christmas, the discounter has been offering customers a new coupon every day throughout December, ensuring Lidl GB shoppers get the most bang for their buck. 

END

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 28,000 employees, over 935 stores and 13 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 360,000 employees globally, currently operates approximately 12,000 stores and more than 200 warehouses and distribution centres in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €133.6 billion in the financial year 2021.

For more information about Lidl GB visit https://corporate.lidl.co.uk/