LIDL OFFERS FREE BIKE CHECK-UPS TO GET HUNDREDS OF GLASWEGIANS BACK ON THEIR BIKES AMID CYCLING WORLD CHAMPIONSHIPS BUZZ

- Back by popular demand, Lidl is offering free bike servicing surgeries during the 2023 UCI Cycling World Championships

- Dr Bike mechanics will be making their way round TWENTY Lidl stores throughout Greater Glasgow between Saturday 5th-Sunday 13th August

- As Fresh Food Partner of the Championships, the free initiative bolsters Lidl’s commitment to supporting healthy lifestyles through exercise and helping the nation eat better

31st July 2023: After a ‘wheelie’ big success in July, Official Fresh Food Partner of the 2023 UCI Cycling World Championships, Lidl is ramping up its tournament preparations with another round of free bike servicing surgeries at 20 Greater Glasgow stores between 5th-13th August.

Dr Bike mechanics will be on hand to offer locals of host city Glasgow and cycling enthusiasts visiting for the championships a chance to take their shopping up a gear with a free bicycle health check-up.

Whether doing the weekly shop, heading to a Cycling World Championships event in Glasgow, or preparing for your next day out with the family, the free initiative aims to help support healthy lifestyles through exercise, as well as Lidl’s commitment to help the nation eat better.

Customers can find Dr Bike’s marquees within their local store car park, where they will receive a bike safety check-up from fully qualified mechanics. This will include necessary basic fixes and maintenance advice. 

A&E repairs will include replacing worn brake pads, break and gear cables, as well as tightening headsets and adjusting gears. For anything more serious, customers will be given a ‘Dr’s Note’ listing what’s needed to get their bike running smoothly again.

See the full schedule below:

Ross Millar, Lidl’s Regional Director for Scotland, said: “It is great to be back servicing customers’ bikes with a Dr Bike check-up during the 2023 UCI Cycling World Championships. After seeing hundreds of customers use the service before, we couldn’t wait to get the mechanics back out to stores again to help cycling enthusiasts in the World Champs’ host city get race ready while they do their weekly shop!”

“Lidl’s partnership with the UCI World Championships helps us work together on the shared values of promoting healthier lifestyles through exercise and making affordable, healthy food accessible to everyone.”

Trudy Lindblade, CEO, 2023 UCI Cycling World Championships said: “As we get ready to embrace the power of the bike at the 2023 UCI Cycling World Championships, we are thrilled to see Lidl bring back their free bike health check initiative. This is a fantastic way to ensure your bike is safe to ride while you also enjoy the fun of the Championships.”

ENDS

Notes to Editors

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 31,000 employees, over 960 stores and 13 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has around 376,000 employees globally, currently operates approximately 12,200 stores and more than 220 logistics centers and warehouses in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €154.1 billion in the financial year 2022.

For more information about Lidl GB visit https://corporate.lidl.co.uk/

About the 2023 UCI Cycling World Championships: Glasgow & across Scotland    

From 3 to 13 August 2023, the inaugural UCI Cycling World Championships will be hosted in Glasgow and across Scotland. It will be the single biggest cycling event in history, bringing together for the first time 13 existing UCI World Championships into one mega event.   

 This historic and innovative event will welcome more than 8,000 amateur and elite cyclists from more than 120 countries and crown over 190 UCI World Champions across 13 UCI World Championships, which includes: BMX Freestyle Flatland; BMX Freestyle Park; BMX Racing; Gran Fondo; Indoor Cycling; Mountain Bike Cross-country; Mountain Bike Downhill; Mountain Bike Cross-country Marathon; Para-cycling Road; Para-cycling Track; Road; Track; Trials.    

 The anticipated global TV audience will place the event in the top-10 most watched sporting events in the world, rivalling the Olympics and Commonwealth Games and placing Scotland on the world stage as a destination for elite cycling and cycle tourism. 

 Currently the UCI stages annual UCI World Championships in each of its disciplines in different host cities around the world throughout the year. Starting with the inaugural event in 2023, the UCI Cycling Worlds will bring these championships together every four years, the year prior to the Olympics.   

 The 2023 UCI Cycling World Championships is more than just an event. It will be a catalyst for behavioural change across Scotland by giving everyone the opportunity to experience the freedom riding a bike can bring to their lives. By working in collaboration with cycling and wider partners, it will amplify and unify existing work and activity across health, transport, tourism, and participation.    

 The event will be delivered in collaboration between the UCI, Scottish Government, Glasgow City Council, UK Sport, British Cycling, Glasgow Life and VisitScotland with its EventScotland team through 2023 Cycling World Championships Ltd, with the partnership creating a blueprint for future editions by ensuring the inaugural event is authentic, innovative, and distinctive. www.cyclingworldchamps.com 

 Venues and Locations already announced include:

• BMX Freestyle Park (Glasgow Green, Glasgow) 
• BMX Freestyle Flatland (Glasgow Green, Glasgow) 
• BMX Racing (Glasgow BMX Centre, Glasgow) 
• Gran Fondo (Dundee, Angus, Perth and Kinross) 
• Indoor (Emirates Arena, Glasgow) 

• Mountain Bike Cross Country (Glentress Forest, Tweed Valley) 
• Mountain Bike Downhill (Nevis Range, Fort William) 
• Mountain Bike Marathon (Glentress Forest, Tweed Valley) 
• Para-cycling Road (Dumfries & Galloway, and George Square Glasgow) 
• Para-cycling Track (Sir Chris Hoy Velodrome, Glasgow) 

• Road (Road Starts: Edinburgh, Loch Lomond; Road Race Finish: George Square, Glasgow; Time Trial: Stirling) 
• Track (Sir Chris Hoy Velodrome, Glasgow) 
• Trials (Glasgow Green, Glasgow) 

For full schedule and event information visit https://www.cyclingworldchamps.com