LIDL GB NOW THIRD LARGEST SUPERMARKET IN LONDON AFTER OVERTAKING ASDA

• Lidl GB is now the third largest supermarket in London after overtaking Asda and hitting market share high of 9.1%
• With convenience stores dominating the city’s streets, Lidl’s growth reaffirms its ambition to provide all Londoners with access to good food at consistently low prices
• Having opened nine stores in London during 2022, the discounter confirms plans to continue its expansion across the capital including Westminster and Knightsbridge

23rd October: Lidl GB is now the third largest supermarket in London after overtaking Asda and hitting a market share high of 9.1%¹. As well as experiencing the fastest growth out of all supermarkets in the city, it was also named fastest-growing supermarket in the UK as a whole². 

With more than double the market share of any other discount supermarket in the capital1, Lidl’s growth forms part of its £500 million investment into London, while reaffirming its unwavering commitment to ensuring that all Londoners have a Lidl store within easy reach. Unlike other supermarkets that run convenience models in city centres, which could be costing London households hundreds more a year³, Lidl is committed to providing all its customers with access to good food at low prices, no matter where they live. 

In 2022, the discounter marked its expansion in London by opening nine new stores, including locations in East Acton, Kingston, and Upton Park, while also securing a further five sites in the city for future expansion, generating hundreds of new job opportunities in the process.

Early next year, it’s set to open another store in East Ham and it has started construction at its Newbury Park and Bellingham sites, further contributing to local employment. Those working at Lidl receive the highest pay in the supermarket sector, with hourly wages within the M25 starting at £12.85, rising to £13.15, along with a competitive benefits package including colleague discount.  

Ryan McDonnell, Lidl GB CEO, said: "We have a clear commitment to providing shoppers with the very best value, and becoming the third-largest supermarket in London reinforces our dedication to ensuring that everyone can eat affordable, high quality food, no matter where they live. We know convenience plays a huge factor when choosing where to shop in the city, which is why we’re pushing on with plans to bring many more locations to the capital in the future.”

Outlining its intentions to extend its great value offerings to even more households in the capital, the discounter has published a list of priority locations for new stores. Currently, Lidl boasts over 100 within London and the M25, with ambitious plans for more than 100, including areas such as Earls Court, Westminster, Kings Cross, and even Knightsbridge.

The discounter has also doubled down on its plans to strengthen its warehouse infrastructure to increase capacity across the country. Just last month, it opened its £300m Regional Distribution Centre in Luton to service over 150 stores in and around the capital, further cementing its commitment to London.

ENDS

Notes to Editors

References

¹ Kantar, Till Roll, 52 w/e to 01 Oct 2023

² Kantar, Till Roll, 12 w/e to 01 Oct 2023

³ Is it more expensive to shop at Tesco Express and Sainsbury's Local convenience stores?

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 31,000 employees, over 960 stores and 14 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has around 376,000 employees globally, currently operates approximately 12,200 stores and more than 220 logistics centers and warehouses in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €154.1 billion in the financial year 2022.

For more information about Lidl GB visit https://corporate.lidl.co.uk/