LIDL GB TO TRIAL CLICK, RESERVE & COLLECT VIA THE LIDL PLUS APP

•  Lidl is trialling a brand new, Click, Reserve & Collect service, allowing Lidl Plus customers a chance to reserve a Middle of Lidl product on Lidl Plus before it launches in store for the very first time
• Between Monday 7th April – Sunday 13^th April, customers can reserve the new Parkside Robot Lawnmower and Garage exclusively via Lidl Plus, two weeks in advance of it landing in stores
• At just £199 on Lidl Plus*, the lawnmower is £150 cheaper than a comparable branded version on the high street**
• The Lidl Plus app now has over 100 million users globally – a testament to the value and benefits it offers customers

Lidl has today announced it will be trialling a Click, Reserve & Collect service via the Lidl Plus app for the first time ever, giving Lidl Plus customers the opportunity to reserve a much sought after Middle of Lidl product up to two weeks in advance of it arriving in store.

Launching on Monday 7th April, the discounter’s Parkside Robot Lawnmower will be available for shoppers to reserve via Lidl Plus ahead of the item landing in stores on 24^thApril. Users of the app will be able to select their preferred store for collection between 16th and 19th April.

On the Click, Reserve & Collect trial, Jassine Ouali, Chief Customer Officer from Lidl GB, said: “We’re always exploring bold new ways to enhance our customers’ shopping experience and are pleased to be in a position where we can bring this latest trial to life.

“We know how popular our Middle of Lidl deals are, and this trial will give our Lidl Plus customers the chance to secure a must-have item before it hits the shelves. We can’t wait to see how our customers respond.”

This latest trial builds on the innovation and success of Lidl Plus since it launched in 2020. The rewards app now has over 100 million users globally – a testament to the value and benefits it offers customers.

The Robot Lawnmower allows lawn-owners up and down the country to sit back and relax while it does the hard mowing for them. Priced at a trim £199 on Lidl Plus, the Parkside product mows over the competition, coming in over £150 cheaper than a comparable version from a well-known tools brand*.

Alongside the lawnmower, shoppers will also be able to secure the Parkside Robot Lawnmower Garage for £24.99*** via Click, Reserve & Collect - a weather-proof docking station to house the lawnmower while it’s not in use.

Lidl Plus customers will have to be quick to reserve their Parkside Robot Lawnmower and Garage, as it is available while stocks last.

END

Notes to Editors

*£249 non Lidl Plus price

**price accurate as of 25 March 2025 - https://www.diy.com/departments/mac-allister-mac-cordless-robotic-lawnmower/5059340856001_BQ.prd

*** £29.99 non Lidl Plus price

About Lidl

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 35,000 employees, over 970 stores and 14 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has around 375,000 employees globally, currently operates over 12,350 stores and more than 225 logistics centres and warehouses in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight.

Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a revenue of €167.2 billion in the financial year 2023.

For more information about Lidl GB visit corporate.lidl.co.uk