EV DRIVERS USING LIDL PLUS COULD SAVE OVER £500 ANNUALLY

• EV drivers can save approximately £529 annually* by using the Lidl Plus app for their charging needs, following a tariff reduction to just 59p/kWh.
• To help make more rapid Electric Vehicle Chargers (EVCs) available, especially at stores without any chargers currently, Lidl is investing £10 million in its network including the installation of around 100 new rapid chargers at existing stores this financial year, alongside equipping the majority of new stores.
• Lidl GB was the first UK supermarket to integrate EV charging payments directly into its own rewards app and the discounter’s network has powered 49.1 million miles of electric driving in the past year alone.

 Lidl GB has today announced a reduction in its rapid Electric Vehicle Charging (EVC) tariffs, reducing its charging rate from 62p/kWh to 59p/kWh with Lidl Plus.

Drivers using the Lidl Plus tariff could save approximately £4 per session, adding up to an annual saving of £529*.

Expanding its EV infrastructure further, Lidl is investing £10million this financial year in its network including the installation of around 100 new rapid chargers at existing stores. This is in addition to the discounter’s £25million investment into its EVC network since 2017, with a third of Lidl GB stores currently offering rapid EV charging.

Plus, as part of its store expansion drive this year, Lidl is also committing to installing rapid chargers in the majority of its newly built stores, bringing high-speed charging directly to local communities.

Richard Taylor, Chief Real Estate Officer at Lidl GB, said: “For over 30 years, we’ve focused on giving customers the best possible value on their groceries, and our EV network is an extension of that promise. By expanding our rapid chargers, we’re making it as simple and affordable as possible for shoppers to top up while they shop - helping EV drivers save money and supporting more sustainable everyday habits.”

Price cuts come as the demand for reliable public charging continues to surge. According to a recent report from the Society of Motor Manufacturers and Traders (SMMT), the number of fully electric cars on UK roads has increased three-fold since the end of 2022, reaching over 2.1 million vehicles. Despite this growth, a Department for Transport report revealed that almost half of EV drivers (47%) feel there are not enough public chargepoints to meet demand, and nearly a quarter (24%) are dissatisfied with local availability.

Unlike most supermarkets that rely on third-party operators, Lidl owns its charge points outright. This unique business model allows the retailer to take a customer-centric approach, which enabled Lidl to become the very first supermarket in Britain to integrate EV payments directly into its own loyalty app, "Power up with Lidl Plus".

In the past year alone, EV charging at Lidl GB stores has successfully powered 49.1 million miles of electric driving. That’s enough to travel to the moon and back 100 times, securing a net carbon saving of approximately 10,600 metric tonnes of CO2.

ENDS

Notes to Editors
*Based on a market average of 80p/kWh. Customers using the Lidl Plus tariff can save approximately £4.41 per charging session. The tariff for rapid EVC at Lidl will otherwise be charged a rate of 74 p/kWh.

About Lidl GB

Since arriving in Great Britain in 1994, Lidl GB has experienced continuous growth and is now the UK’s fifth largest supermarket with over 35,000 employees, across more than 1,010 stores and 13 distribution centres spanning England, Scotland, and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. On a global scale, the supermarket connects over 395,000 colleagues, operating around 13,000 stores and more than 230 logistics centres across 32 countries.

The discounter takes pride in its value-led proposition, providing customers across Great Britain, from Dingwall in the highlands of Scotland to Penzance in Cornwall, with the highest quality products at the lowest possible prices.

At the heart of everything the discounter does is its global brand positioning: More to Value. While Lidl GB remains famous for keeping grocery bills low, it believes true value goes far deeper than the price tag and places a strong emphasis on its responsibility for people, society and the environment. Lidl GB is also passionate about the strength of long-term supplier partnerships and sources two thirds of its products from British suppliers. By shifting the focus toward emotional and community benefits, Lidl proves that everyday savings doesn't mean compromising on what matters most. 

The Schwarz Group is the largest retail group in Europe and the fourth largest in the world. In the financial year 2025 it generated a revenue of €185.6 billion.

For more information about Lidl GB visit corporate.lidl.co.uk