LIDL GB EXPANDS ‘LIDL & GO’ TRIAL TO SEVEN STORES

• Self-scanning tool ‘Lidl & Go’ now available to shoppers in seven stores across the country following successful friends and family pilot.
• New features enable customers to scan items as they shop, tracking their spending and savings in real time through the Lidl Plus app.
• This latest investment in its digital infrastructure underlines Lidl GB’s commitment to continuously evolving the customer journey. 

Lidl GB is expanding its ‘Lidl & Go’ customer trial to seven additional stores, allowing customers to scan items as they shop and monitor their spending in real time via the Lidl Plus app before completing their purchases. 

Following a successful friends and family trial in three stores last year, ‘Lidl & Go’ will now be available in seven stores located in Airdrie, Cardiff, Epsom, Glenrothes, Kingston, Guilford and Eastleigh. 

This next phase of the trial will provide the insights needed to optimise and enhance the customer experience ahead of any further rollout.

Louise Weise, Chief Customer Officer, at Lidl GB, said: “This trial is another step forward in our digital evolution, giving shoppers a smarter, faster, and more flexible way to shop. As we continue to invest in Lidl Plus, our focus remains on making the shopping experience simple and rewarding. Whether a customer chooses a traditional checkout, self-service, or the autonomy of self-scanning, our priority is ensuring they have the flexibility to shop on their own terms.”

The expansion of the ‘Lidl & Go' pilot follows the latest evolution of the Lidl Plus experience, which introduced Lidl Plus Points earlier this week. This offers shoppers more choice in how they’re rewarded and a way to save even more on their shop, launched in response to customer demand for greater flexibility in how rewards are earned and used.

The discounters continued investment in its digital infrastructure demonstrates its commitment to helping customers unlock savings and make shopping easier – while ensuring that traditional payment methods and manned tills remain available.

ENDS

Notes to Editor

About Lidl GB
Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 35,000 employees, 1,000 stores and 13 distribution centres in England, Scotland and Wales.
As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 382,400 employees globally, currently operates around 12,600 stores and more than 230 logistics centres and warehouses in 31 countries.
The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight.
Lidl GB is a key contributor to the British economy, generating £14.5bn in Gross Value Added in FY24, supporting over 281,000 jobs, and contributing more than £1bn in tax to public services. Driven by a core commitment to social responsibility and sustainability, the retailer sources two-thirds of its products from British suppliers, creating a powerful multiplier effect where every £1 of direct value generates an additional £9 across the wider domestic value chain.
The Schwarz Group, which operates worldwide as a retail group, generated a revenue of €167.3 billion in the financial year 2024. 
For more information about Lidl GB visit corporate.lidl.co.uk