‘WE WON’T BE BEATEN ON PRICE’ LIDL LAUNCHES EASTER VEG PLEDGE AS IT SLASHES EASTER PRICES TO JUST 15P AHEAD OF EASTER

•  Lidl has reduced the price of its fresh veg to just 15p, making the retailer the cheapest on the market 
•     With a range of seasonal favourites including British Potatoes and British Carrots shoppers can make big savings on their Easter celebration feast

1ST MARCH, LONDON: With Easter just weeks away, Lidl has announced it is slashing the prices of its Easter Pick of the Week deals to just 15p, making the retailer cheapest on the market and saving shoppers up to 89% per item.

Available from the 15^th April in stores nationwide, popular staple items including Carrots, White Potatoes and Green Beans have all been reduced just in time for savvy shoppers looking to put on a show stopping spread this Easter Sunday.

The full Pick of the Week deals:

·         Carrots (1kg) – 15p

·         White Potatoes (2 kg) – 15p

·         Green Beans (220g) – 15p

·         Swede (per item) – 15p

·         Parsnips (500g) – 15p

·         Spring Onions (per bunch) – 15p

Richard Bourns, Chief Commercial Officer, commented: “We believe that everyone should have access to fresh, high-quality food and Easter is no exception. Easter can be an expensive time for many families up and down the country, and Lidl customers can rest assured that we will always offer unbeatable value.

Lidl hold a proud, long-standing commitment to British agriculture, and through our long-term partnerships and fixed-cost pricing our producers are guaranteed a fair price all year round. This commitment allows us to offer our customers the unbeatable value they expect form us, without ever compromising on quality or fairness.”

This is an investment directly from the discounter, which has a long-standing commitment to supporting British agriculture, and has no impact on the payment for British farmers. The supermarket carefully plans any promotions, which means, regardless of the Easter promotional activity in store, growers receive their usual contracted price.

Last year, the supermarket announced a £70 million investment in British root veg suppliers specifically through long-term contracts, supporting them through adverse weather conditions, giving them certainty and security to invest in their operations.

Overarchingly, two thirds of Lidl’s core produce comes from UK farmers, working directly with over 650 suppliers across the country, giving them access to local and international markets.

Lidl’s Easter Pick of the Week deals are available in stores nationwide from the 15^th April, whilst stocks last.

ENDS 

*T&Cs apply. Subject to availability. While stocks last. Products and prices may vary in stores. GB only. Photography shows serving suggestion.

** Based on a family of eight 

Notes to Editors

Press contact: lidl@wearetheromans.com

About Lidl

Lidl is a part of the Schwarz Group with headquarters in Neckarsulm, Germany, and is one of the leading food retailers in Germany and Europe. Lidl currently operates around 12,350 stores and more than 220 goods distribution and logistics centers in 31 countries and employs around 375,000 people.

At Lidl, we value an optimal price-performance ratio for our customers. Simplicity and process orientation determine the daily activities in the stores, the regional distribution centers and the national headquarters.

Lidl takes responsibility for people, society and the environment in its daily activities. For Lidl, sustainability means fulfilling its quality promise anew every day.

Performance, respect, trust, grounded and belonging are Lidl's corporate values, which are at the heart of our corporate culture, shape our daily actions and form the basis for our entrepreneurial success.

Lidl achieved store sales of 125.5 billion euros in fiscal year 2023. The companies in the Schwarz Group generated total sales of 167.2 billion euros in fiscal year 2023.