Our goal is to support and empower our customers to eat more sustainably and in doing so, maintain long-term food security.
The planetary health diet is the scientific basis for global dietary change. If everyone were to follow a plant-based diet, around 10 billion people could be fed healthy food by 2050 without overburdening the planet. To support this transition we are taking steps to better understand the current status of our customer’s diets and setting goals to support the transition towards more sustainable diets.
Our strategy aims to gradually increase the share of plant-based protein sources within our ranges and to promote the consumption of sustainably sourced raw materials and meat-based products.
Annual Protein Disclosure
We have committed to reporting the sales of plant-based protein as a percentage of overall protein on an annual basis.