LIDL CROWNED CHEAPEST SUPERMARKET, IN SPITE OF COMPETITOR DISCOUNT SCHEMES

• ​​​​​​Lidl has officially been named the cheapest supermarket in the UK, beating all major retailers, and undercutting Aldi, in latest price comparison survey
• The analysis, conducted by The Grocer, found a basket of everyday items at Lidl cost just £50.27, making it cheaper than competitors even with their discount schemes applied
• Lidl’s everyday grocery items clocked in more than 10% cheaper than Tesco, and a whopping £19.91 cheaper than the most expensive retailer, Waitrose

22nd May, London – Lidl has once again been named cheapest supermarket in The Grocer’s ‘Super Grocer 33’, beating all major supermarkets, including Aldi.

The price index, which compares the price of 33 everyday grocery items across the UK’s seven major supermarkets, found Lidl to be £19.91 cheaper than Waitrose, the most expensive retailer. This win comes as Lidl’s fourth accolade, out of five surveys since the Grocer 33’s inception.

The survey also found Lidl came out cheapest even after other supermarkets’ discount schemes were applied. Overall, the discounter was found to be ten per cent (£6.17) cheaper than Tesco – and still £5.13 after Clubcard discounts were applied. Similarly, the same products at Sainsburys cost £6.80 more, with no benefit from the supermarket’s Nectar Prices.

The accolade also comes despite traditional supermarkets recently announcing an array of price drops, demonstrating that the discounter still offers better value.

The Grocer compares prices of items on shopping lists across the nation as part of the monthly analysis – from fresh produce, such as milk and grapes, to deodorant, and branded items including Hovis Bread and Kellogg’s Corn Flakes. 

Lidl offered the cheapest price on 26 products – and exclusively the lowest price for five products across a range of categories, including:

• Baby corn at £2.79 (76p cheaper than the most expensive and 4p cheaper than the next cheapest)
• Kellogg’s Corn Flakes at £2.05 (25p cheaper than the most expensive and 20p cheaper than the next cheapest)
• Domestos bleach at £1.39 (21p cheaper than the most expensive and 10p cheaper than the next cheapest retailer)
• Prawns at £1.99 (£1.76 cheaper than the most expensive and 20p cheaper than the next cheapest)
• Custard creams at 54p (26p cheaper than the most expensive and 1p cheaper than the next cheapest)

It’s not just the Super Grocer 33 basket proving this – for the past fourteen weeks Lidl has also been cheapest in a weekly price comparison conducted by the Manchester Evening News on essential groceries.

Ryan McDonnell, Chief Executive Officer at Lidl GB, said: “Every week, independent analysis shows we are consistently the UK’s cheapest supermarket. As a result, we are seeing more customers coming through our doors and switching their weekly shop to Lidl from the traditional supermarkets.

“We know people switch to us make savings, but then stay with us when they realise that they’re not having to compromise on quality.”

ENDS

 Notes to Editors

 *Lidl offered the lowest price for 26 products – 5 were cheaper than other supermarkets, while the other 21 were price matched.

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 31,000 employees, over 960 stores and 13 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 360,000 employees globally, currently operates approximately 12,000 stores and more than 200 warehouses and distribution centres in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €133.6 billion in the financial year 2021.

For more information about Lidl GB visit https://corporate.lidl.co.uk/