TOP OF THE TIPPLES: LIDL BOASTS THREE OF BRITAIN’S BEST SELLING WINES

• Lidl GB reveals it has Britain’s bestselling wines across three categories¹: Montepulciano, Saint Emilion and Nero D’Avola
• As the festive season approaches, the discounter has seen a surge in wine sales as it doubles down on ensuring superior quality is an everyday indulgence for all
• Over the last few months sales of red wine have soared by over 17%, whilst rosé wines have defied seasonal expectations with an increase of over 9%

14^th December 2023 – Lidl GB has revealed that it has the bestselling wines across three categories¹: Montepulciano, Saint Emilion, Nero D’Avola, with prices starting from just over £5.

Recent research indicates that 27% of Brits are opting for high-end labels, but the discounter is redefining expectations². With its unwavering commitment to delivering premium wines at refreshingly accessible prices, it’s challenging the conventional belief that superior quality must come at a premium cost.

As the festive season approaches, Lidl has revealed a surge in demand for its wine as people gear up for festive celebrations. Over the last few months alone, sales of its new world white wines have soared by a fifth, underscoring the rising popularity of those from non-traditional regions³.

Sales of traditionally beloved European red wines have seen an uptick of over 17%, while white wine sales from the same region have experienced an increase of over 5%. Even the sales of European rosé wines have defied seasonal expectations, with a notable rise of over 9%, challenging the perception that rosé is exclusively a summer indulgence³.

Richard Bampfield, Lidl GB’s Master of Wine, commented: “At Lidl we like to think we go beyond selling wine; our points system and tasting notes make the notoriously difficult job of selecting the right wine that much easier. I am particularly excited that our Montepulciano, Saint Emilion and Nero d’Avola are the most popular wines in the country in their categories, proving that it is possible to find quality at all price points. And our recent national Châteaux Noir events demonstrated that premium quality wines do not have to break the bank. From robust reds to crisp whites, not forgetting some award-winning sparkling wines and rosés, Lidl offer a wine for every palate and occasion.”

Lidl’s unique model, from everyday selections to Deluxe bottles, allows British customers to access their favourite wines at some of the most competitive prices in the market. The buying teams, strategically stationed across Europe, including the renowned wine regions of France, Spain, and Italy, collaborate closely with a select number of local suppliers. This meticulous curation ensures that the wines available at Lidl stores are handpicked by the industry's best.

Recognised for its excellence, Lidl has garnered Bronze and Silver at the International Wine and Spirit Competition in 2023, as well as accolades at the 2022 Decanter World Wine Awards. Its recent finalist position at the 2023 Drinks Retailing Awards solidifies its standing as an industry-recognised leader.

To dispel the misconception that quality wine comes with a hefty price tag, Lidl has been hosting a series of pop-up wine tasting events in the dark, known as Chateaux Noir. Led by Master of Wine, Richard Bampfield, thousands of people from across London, Liverpool, and Glasgow had the chance to directly compare Lidl's wines to big-brand competitors.

ENDS

Notes to Editors

¹ Kantar Grocery, 52 week ending 22nd January 2023

² Research conducted by One Poll of 2,000 adults who drink wine between 19th – 25th September 2023

³ Lidl sales data, 12 w/e 29th October 2023

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 31,000 employees, over 960 stores and 14 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 376,000 employees globally, currently operates approximately 12,200 stores and more than 220 logistics centres and warehouses in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight.

Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a total revenue of €154.1 billion in the financial year 2022.

For more information about Lidl GB visit https://corporate.lidl.co.uk/