LIDL REVEALED AS UK’S MOST TRUSTWORTHY SUPERMARKET

• Lidl has officially been named the most trustworthy supermarket in the UK according to the Ethical Commerce Alliance (ECA)
• In the latest Retail Trust Index, the discounter beat all other supermarkets, ranking second across the retail industry as a whole
• The accolade follows discounter’s recent announcement that it has been named the UK’s most popular supermarket by YouGov and secured the title of cheapest supermarket in the latest Grocer Super 33 results

9th October – Lidl GB has been named the most trusted supermarket in the UK after placing ahead of its counterparts in the latest Retail Trust Index, which is the results of a consumer research conducted by Ethical Commerce Alliance (ECA).

Ranking in second place overall, Lidl bucked the trend of low trust in supermarkets, highlighted in recent industry data which suggested that overall trust in the sector had decreased. In the Index, Lidl is placed far ahead of its competitors, with Tesco the next nearest supermarket in 15th place, and fellow discounter Aldi further back in 21st place. Meanwhile premium supermarkets Waitrose and M&S are in 28th and 29th place respectively.  

Georgina Hall, Head of Communications & CSR at Lidl GB, said: “Households have had to contend with an incredibly volatile last few years, but throughout it all, we at Lidl GB have continued to show that we’re truly on the side of shoppers and have done everything in our power to ensure that they continue to have access to the best quality products at the lowest possible prices. We’re a business built on trust and transparency, and it’s humbling to see that this has been reflected in the results of the Retail Trust Index.”

During the period covered by the research, Lidl GB has played a critical role in providing households with access to high quality affordable produce. In its trading update last month, the discounter revealed that it had implemented the following investment and developments to support shoppers, suppliers and colleagues:

• Invested over £100million in keeping prices low for customers
• Opened around 50 new stores - more than any other supermarket in Great Britain
• Spent £4bn and announced an accelerated investment in British food businesses for FY23
• Increased pay rates twice in eight months, equating to a combined investment of £50m
• Launched its Good to Give Trustmark – an industry-first initiative to diversify food donations
• Built the largest Lidl distribution centre in the world, which opened just last month

Lidl’s ongoing commitment to keeping its prices low also resulted in the discounter being named cheapest supermarket in the UK by The Grocer last month.

This accolade also comes after the discounter was recently awarded most popular supermarket in the UK. In YouGov’s survey exploring the percentage of shoppers who have a positive opinion of a supermarket chain, Lidl nabbed the number one spot.

ENDS

Notes to Editors

References

• Retail Trust Index 2023
• YouGov – Most Popular Supermarket Chains (Q2 2023)
• The Grocer Super 33 – September

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 31,000 employees, over 960 stores and 14 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has around 376,000 employees globally, currently operates approximately 12,200 stores and more than 220 logistics centers and warehouses in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €154.1 billion in the financial year 2022.

For more information about Lidl GB visit https://corporate.lidl.co.uk/