LIDL REVEALS BEST TIMES TO BAG A BARGAIN THIS BANK HOLIDAY AS IT GEARS UP FOR SURGE IN SHOPPERS

• Lidl GB expecting a rise in customers over the bank holiday weekend, after welcoming almost one million new shoppers[i] over Easter last year
• The discounter has confirmed the quietest times to shop, helping customers navigate increased footfall when shopping for Easter essentials 
• Confectionary sales already up 11%[ii] as customers stock up on seasonal treats 
• The update comes as Lidl GB became the UK's fastest growing supermarket last month, with sales rising by 25.8%[iii]

Lidl GB is gearing up for its biggest Easter ever after an eggcellent start to 2023, as customers look for great value without compromising on quality.

After welcoming almost one million new shoppers to its stores over the Easter period last year, the discounter, which was recently named the UK’s fastest growing supermarket, is anticipating a surge of shoppers this weekend. 

Ahead of the bank holiday bonanza, Lidl is advising its customers about the optimum time to stock up on Easter essentials, to help them plan ahead and pick the best times to shop.

Over the Easter period last year, data found that the quietest times to shop were between 8am and 10am, and from 6pm onwards. Meanwhile, Saturday was the busiest day for shopping, with stores seeing the highest levels of footfall between 10am-1pm, before starting to quieten down in the afternoon.

The supermarket has also confirmed that stores across England and Wales will be open as normal until 10pm on Good Friday and Saturday. Stores will be closed on Easter Sunday, opening again between 8am-8pm on the bank holiday Monday. Some store opening times may vary and customers are advised to check the store finder on Lidl’s website, for details on their local Lidl.

Customers have already been stocking up on Lidl’s popular Easter treats with confectionery sales up 11% on last year. Demand is only set to continue as customers bag last minute bargains before the bank holiday, including the discounter’s Deluxe Marble Egg (£6.99) - recently recognised by Good Housekeeping Institute taste test. Alongside others in its Easter range, the Deluxe Apple and Cinnamon Hot Cross Buns (£1.39) and Deluxe West Country Lamb Leg (£9.99 per k/g) also received accolades from the prestigious institute.

Customers on the Lidl Plus app have until Wednesday 5th April to bag one free Favorina Easter treat when spending over £25 in a single shop. Further information about store opening times and other offers and promotions can also be found on the app.

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Notes to Editors

References

[i] Kantar, 4 weeks Till Roll Data to 17th April 2022 vs 2021

[ii] Kantar, 12 weeks to 19th March 2023

[iii] Kantar, 12 weeks to 19th March 2023

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 29,500 employees, over 950 stores and 13 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 360,000 employees globally, currently operates approximately 12,000 stores and more than 200 warehouses and distribution centres in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €133.6 billion in the financial year 2021.

For more information about Lidl GB visit https://corporate.lidl.co.uk/