THE CORONATION QUICHE EFFECT: LIDL SEES SALES OF SAVOURY STAPLE JUMP BY A THIRD

• Lidl reveals that shoppers have already been stocking up ahead of Coronation celebrations
• Sales of Lidl quiches up 33% as customers take inspiration from official Coronation dish 
• Champagne sales increase by almost 50% as people get ready to raise a toast to the King 
• British buffet favourites also get a boost, with Mini Scotch Eggs and Melton Mowbray's up 15 and 10 per cent respectively

Wednesday 3rd May 2023: Lidl GB has revealed a jump in sales of key items including quiche and champagne, as people across the country gear up for the Coronation celebrations.

Sales of the discounter’s premium Deluxe Quiches have climbed by a third (33%) in the past month, as shoppers take inspiration from King Charles and the Queen Consort’s official recipe. With flavours including Spinach, Red Pepper & Feta and Balsamic Onion & Mature Cheddar, Lidl’s quiches differ slightly from the official dish and cost just £2.79.

As the big day approaches, British buffet favourites have also seen a boost, with sales of Lidl’s Chef Select Mini Scotch Eggs (£1.49) and Chef Select Mini Melton Mowbray Pork Pies (£1.99) seeing a 15% and 10% uplift respectively, month on month.

Meanwhile, shoppers are stocking up on champagne for the celebrations, with sales up by nearly 50% during the same period and Lidl’s Carpentier Champagne Brut (£13.99) increasing by almost two thirds (64%) alone, as people across the country get ready to raise a glass to the new King.

It's not just food and drink Brits have been buying in for the big weekend; Lidl sold one of its Coronation mugs every five seconds on the first day of sale, along with enough bunting to line the Coronation procession route 75 times over.

A Lidl GB spokesperson commented: “While it’s clear that Lidl shoppers have already started getting in their celebratory essentials, there’s still ample opportunity for those who have left it until now to get what they need for the weekend’s festivities. From picnic essentials to street party favourites, and premium produce that will add a touch of regal flair to any dinner party, Lidl customers will be able to eat like Kings and Queens, without needing a royal budget.”

All of Lidl GB’s 960 plus stores will open as normal on the Saturday and Sunday of the Coronation weekend. On the Bank Holiday Monday, stores across England and Wales will open between 8am and 8pm, whilst stores in Scotland will remain open as normal. Some store opening times may vary and customers are advised to check the store finder on Lidl’s website, for details on their local Lidl.

ENDS

Notes to Editors

About the data

Percentage increases based on internal Lidl GB data: units sold during the last weekend of April (29th and 30th) versus the last weekend in March (25th and 26th).

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 29,500 employees, over 960 stores and 13 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 360,000 employees globally, currently operates approximately 12,000 stores and more than 200 warehouses and distribution centres in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €133.6 billion in the financial year 2021.

For more information about Lidl GB visit https://corporate.lidl.co.uk/.