GL-AD TIDINGS: LIDL’S NEW CHRISTMAS AD CHAMPIONS THE JOY OF SHARING AMID RETURN OF TOY BANK

• Lidl’s Christmas advert premieres today - directed by Oscar-winning director Tom Hooper, and celebrating sharing, selflessness and Christmas spirit
• The advert centres around heart warming theme of creating a magical Christmas for everyone, via the story of one kind little girl and her family
• Lidl has also announced the return of its beloved Toy Bank scheme, aiming to donate over 100,000 toys, to ensure no child experiences a giftless Christmas
• The advert premieres on ITV1, Sunday 3rd December 2024 at 19:15, and the Toy Bank scheme is running in stores nationwide from now until 16th December 

4TH NOVEMBER 2024 – It’s yule-time for the Christmas ads to start rolling in - and Lidl has today unveiled its own festive offering, directed by Oscar-winning director Tom Hooper. Small gestures can make a big difference and create a magical Christmas feeling - that's what this year's Lidl Christmas campaign is all about.

The story begins with a narrator speaking of magic to be had for ‘all but one’, and shows a little boy looking chilly on the side lines whilst he watches other children sledging. A little girl notices him and looks concerned. On her way home, she stops to help an elderly woman who has dropped her bags - and, whilst helping her, the old lady tells her to ‘make a wish when the bell rings’.

The advert then shows a welcoming family scene and as the narrator talks about Christmas joy arriving in all shapes, a bowl of Lidl sprouts arrives at the table. Each family member begins to make a wish of their own, whether it be for a giant gingerbread man to arrive at the door, or for those sprouts to turn into a plate of delicious biscuits instead, and then back again. In an adorable move embodying the Lidl message of sharing the magic this Christmas, the little girl makes a wish to send her present - a Lidl woolly hat - to the cold little boy she had seen earlier that day.

In the spirit of creating a ‘Magical Christmas with Lidl’, the supermarket’s Toy Bank scheme has returned for 2024, with an aim of donating over 100,000 toys to reach more children than ever before. The scheme is a nationwide donation drive which sees new and unopened toys distributed locally to children of all ages, through the partner charity network, who may not have otherwise received a gift at Christmas.

From now until the 16th December, Lidl shoppers can drop off new and unopened toys which will then be gifted to local children in need this year. In previous years, the most sought-after items have been games, toys, books, puzzles and arts and crafts materials.

Lidl’s Christmas advert premieres on ITV1 and across Lidl social channels on Sunday 3rd December 2024 at 19:15, and the Toy Bank scheme will run in stores nationwide from now until 16th December.

ENDS

For more information, please contact lidl@wearetheromans.com

Notes to Editors

*https://www.lidl.co.uk/c/neighbourly/s10025120#:~:text=We%20were%20completely%20blown%20away,Christmas%20plush%20toys%20to%20Neighbourly.

Charities, community groups and food banks can register their interest now to receive surplus food and toy donations this Christmas at www.neighbourly.com/services/good-causes.

About Lidl

Lidl is a part of the Schwarz Group with headquarters in Neckarsulm, Germany, and is one of the leading food retailers in Germany and Europe. Lidl currently operates around 12,350 stores and more than 220 goods distribution and logistics centers in 31 countries and employs around 375,000 people.

At Lidl, we value an optimal price-performance ratio for our customers. Simplicity and process orientation determine the daily activities in the stores, the regional distribution centers and the national headquarters.

Lidl takes responsibility for people, society and the environment in its daily activities. For Lidl, sustainability means fulfilling its quality promise anew every day. Performance, respect, trust, grounded and belonging are Lidl's corporate values, which are at the heart of our corporate culture, shape our daily actions and form the basis for our entrepreneurial success.

Lidl achieved store sales of 125.5 billion euros in fiscal year 2023. The companies in the Schwarz Group generated total sales of 167.2 billion euros in fiscal year 2023. For more information about Lidl GB visit https://corporate.lidl.co.uk/