HOP TO IT: LIDL REVEALS EASTER SHOPPING TIPS FOR ONE OF UK’S BUSIEST BANK HOLIDAYS

• Lidl is expecting a surge in shoppers this Easter, as it shares bank holiday opening hours
• Saturday set to be the busiest day, echoing last year when almost 2,000 shoppers came through its doors each minute
• Early birds can beat peak crowds by visiting between 8am and 10am or after 6pm

22^nd March 2024 - Lidl GB is gearing up for an egg-citing Easter weekend, as it provides shoppers with essential tips to navigate one of the busiest bank holidays of the year.

With last year's Easter rush clocking nearly 2,000 shoppers per minute on the Saturday, Lidl anticipates even more people will come through its doors to stock up on the discounters best value seasonal favourites.

Plan Your Visit

The discounter will be open as normal on Good Friday and Saturday, with stores in England and Wales closed on Easter Sunday, reopening on Easter Monday¹. As the UK's fastest growing supermarket², following a surge of one million new customers last year, Saturday is yet again set to be the busiest day. Based on footfall trends, early birds can beat the peak crowds by visiting between 8am and 10am or after 6pm.

Discover Award-Winning Delights

Elevate your Easter feast with Lidl's seasonal products, including its Deluxe Lemon & Dill Salmon Side (£9.99) and Deluxe West Country Whole Lamb Leg (£9.99/kg). For something egg-traordinary, look no further than its sweet treats endorsed by the prestigious Good Housekeeping institute, such as its Triple Chocolate Marbled Egg (£6.99), Deluxe Dessert Tasting Collection Easter Egg (£5.99) or Deluxe Luxury Hot Cross Buns (£1.25 or 2 for £2).

Unlock Lidl Plus Rewards

Bag some extra Easter joy with Lidl Plus – until the 30th March, Lidl Plus customers can collect stamps with every £1 spent on Lidl's Favorina Easter range. With every 5 stamps collected customers can enter into a prize draw for the chance to win an £100 coupon to use on their next shop³.

This latest update from the discounter comes after it beat competitors Aldi, M&S, Sainsbury’s and Tesco after being voted ‘Grocer of the Year’ by industry leaders, due to its impressive growth over the past 12 months and its value offering.

ENDS

Notes to Editors

References

¹Opening times may vary, so customers are advised to check Lidl’s store finder on its website for details on their local store

²Kantar 12 w/e 18th February 2024

³The £100 coupon is valid until the end of June and needs to be used in a single transaction. For full terms and conditions visit lidl.co.uk

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 32,000 employees, over 960 stores and 14 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has around 376,000 employees globally, currently operates over 12,200 stores and more than 220 logistics centers and warehouses in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €154.1 billion in the financial year 2022.

For more information about Lidl GB visit https://corporate.lidl.co.uk/