LIDL INVESTS £250 MILLION IN SLASHING PRICES FOR CUSTOMERS

• Lidl GB announces a £250 million price-cut investment to help shoppers save more ahead of Christmas
• Prices dropped on over 1,000 everyday products this year since Jan, with more savings rolling out 
• Discounter reveals Christmas opening hours and shares top tips to help shoppers beat the festive rush 

Lidl GB has today announced a £250m investment in cutting prices of everyday items, helping shoppers save even more in the run-up to Christmas.

Lidl is committed to providing customers with great quality at the lowest possible prices. That’s why the discounter has reduced prices on over 1,000 product lines since the start of this year. This latest investment gives shoppers even more to value - whether it’s an exciting new addition to the weekly dinner plan or a welcome surprise when it’s needed most.

This investment complements Lidl Plus, the only loyalty rewards scheme offered by a discounter. The app enhances the customer experience with features and campaigns that go beyond standard promotions. It gives shoppers the chance to bag bargains on some of their favourite products, with new coupons landing each week. Customers are rewarded for their spending at Lidl - from a free in-store bakery sweet treat when spending just £10 in a month, to an incredible 10% off their next shop when they reach £250. Additionally, the discounter’s ‘Pick of the Week’ gives customers weekly in-store offers on fruit, veg, meat and poultry. Lidl delivers even more savings on top of its already low prices.

Value is so much more than a price tag. In addition to the latest investment in pricing, Lidl was named 2025 Grocer of the Year at the Grocer Gold Awards and Supermarket of the Year at the Retail Industry Awards. It has also earned a range of accolades, including taste test awards - further proof that Lidl is a retailer that puts value and quality first.

Richard Bourns, Chief Commercial Officer at Lidl GB, said: “We’re committed to providing our customers with the best value every single day, and our teams work tirelessly throughout the year to deliver this for them. We also firmly believe that everyone should have access to healthy affordable food, which is why we ensure that we’re offering the lowest prices in the market and it’s why we’re on a mission to bring new Lidl stores to more communities across the country.”

ENDS

Notes to Editor

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 35,000 employees, over 980 stores and 13 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 382,400 employees globally, currently operates around 12,600 stores and more than 230 logistics centres and warehouses in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight.

Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a revenue of €167.3 billion in the financial year 2024.

For more information about Lidl GB visit corporate.lidl.co.uk