BEET-ING EXPECTATIONS: LIDL GB SHOOTS PAST PLANT-BASED TARGET, ACHIEVING NEARLY 700% SALES UPTAKE

• Lidl has surpassed its 400% sales target of own-label meat free and plant-based milk by 2025¹ – reaching a 694% increase
• In response to insights from customers on plant-based products, Lidl has launched over 20 new products to the Vemondo Plant! range
• Reinforces discounter’s commitment to ensuring that more customers can afford to make healthy and sustainable choices, in its commitment towards the Planetary Health Diet by 2050

Lidl GB has today revealed it has surpassed its original 2025 target of a 400% increase in meat-free and alternative milk sales, achieving a staggering 694%. This milestone forms part of the retailer’s broader commitment to increasing the proportion of plant-based protein to 25% of total protein sold by 2030, in alignment with the Planetary Health Diet by 2050.

With the Vemondo Plant! range at the forefront, the discounter reveals that sales of plant-based products outperformed meat-style alternatives by almost 20% when comparing the top 3 veggie products to the best-selling meat replacements. Lidl is responding to this market trend by evolving its product mix to better meet the needs of flexitarians, vegans and vegetarians, by offering tailored options that suit all shoppers.

This week Lidl launched more than 20 new own-label products to its Vemondo Plant! range, including multiple varieties of marinated tofu, falafel and tortellini. Shoppers can also find meat-free alternatives such as plant-based meat free mince and burgers, with prices starting from £1.49. Driven by its dedication to plant-based innovation, Lidl is committed to having its entire Vemondo Plant! range certified by The Vegetarian Society.

Amali Bunter, Head of Responsible Sourcing and Ethical Trade at Lidl GB, said: "Surpassing our 2025 meat-free and milk-alternative sales target marks a significant milestone in our wider healthy and sustainable diets agenda and supports our long-term goal of aligning with the Planetary Health Diet by 2050, a vital lever in the net-zero transition.

“We’re proud to be leading the industry with our protein transition goal of ensuring that plant-based protein sales (by tonnage) account for 25% of our total protein sales by 2030. Alongside this we are continuing to work closely with our farming partners on the sustainability credentials of our animal-based protein products, providing our customers with a full offering of sustainable choices when they visit our stores.”

The success of the range is supported by growing demand for wider plant-based protein categories. Since the start of the year, the discounter has sold over 1,400 tonnes of pulses, seeds and grains² - cementing its industry leading position in making plant-based products accessible to more shoppers.

ENDS

Notes to Editors

¹  – Based on performance against Lidl GB’s Financial Year 2020 baseline

² – Lidl own sales data of Red Split Lentils, Yellow Split Peas, Broth Mix, Microwave Lentils, Red & White Quinoa, Quinoa, High Protein Beans, Mixed Grains, Microwave Rice

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 35,000 employees, over 980 stores and 14 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 382,400 employees globally, currently operates around 12,600 stores and more than 230 logistics centres and warehouses in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight.

Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a revenue of €167.3 billion in the financial year 2024.

For more information about Lidl GB visit corporate.lidl.co.uk