VEG YOUR BETS! LIDL LAUNCHES NEW MEAT-FREE RANGE WITH PRICES STARTING FROM JUST £1.09

• Lidl is launching 28 new products, from Meat Free Schnitzel to a Smoked Tofu; there’s something to make all shoppers hap-pea
• The full range is available in stores nationwide, with prices starting at just £1.09
• With searches for ‘plant-based food’ up 96% this January, the range also includes products suitable to help Brits celery-brate Veganuary*

10TH JANUARY, LONDON –  Lettuce eat plants! With searches for ‘plant-based food’ up 96%* this January, adopting a meat and dairy-free diet has become more popular than ever. Whether ditching meat for good or simply embracing moderation, shoppers need look no further, as Lidl has unveiled a range of new budget-friendly, plant-based products, with prices starting at just £1.09 as part of its permanent range.  

Determined to help Brits get a leg-ume up, Lidl’s radishing plant-based range features a whopping 28 new products that won’t break the bank.

From the Meat Free Cordon Bleu to the Meat Free Drumsticks, countless meat free options are available, with both products priced at the exceptionally affordable cost of £1.99. Shoppers can also enjoy Fish Free Fingers for just £1.99 to get a ‘taste’ of the sea.

What’s more, the meat-free range also includes numerous core range staples that you simply cannot beet-(root)! Both the Beetroot Burgers and Barista Oat Milk have recently been accredited by the UK’s top vegan magazine: Vegan Food & Living, costing under £2 at £1.89 and £1.09, respectively. **

Boasting over 43.6M posts on TikTok***, as the plant-based love affair with Veganuary continues, queens won’t brie-leave their luck once they look at the brand-new range of dairy alternatives to try. From Vegan Grated Cheese to Vegan Cream Cheese Spread, both priced at just £1.75 each, to Plain Soy Yogurt, Vanilla Soy Yogurt to Blueberry Soy Yogurt for just £1.09 a pot, there’s something for everyone.

Making Lidl changes to your diet has never been easier, the full range of products is available to purchase nationwide now while stocks last.

ENDS

Notes to Editors

Press contact: lidl@wearetheromans.com

*https://trends.google.com/trends/explore?date=today%201-m&geo=GB&q=plant%20based%20food&hl=en

**https://www.tiktok.com/channel/veganuary?lang=en

*** Accreditation received from Vegan Food & Living Magazine on 18/12/24

About Lidl

Lidl is a part of the Schwarz Group with headquarters in Neckarsulm, Germany, and is one of the leading food retailers in Germany and Europe. Lidl currently operates around 12,350 stores and more than 220 goods distribution and logistics centers in 31 countries and employs around 375,000 people.

At Lidl, we value an optimal price-performance ratio for our customers. Simplicity and process orientation determine the daily activities in the stores, the regional distribution centers and the national headquarters.

Lidl takes responsibility for people, society and the environment in its daily activities. For Lidl, sustainability means fulfilling its quality promise anew every day.

Performance, respect, trust, grounded and belonging are Lidl's corporate values, which are at the heart of our corporate culture, shape our daily actions and form the basis for our entrepreneurial success.

Lidl achieved store sales of 125.5 billion euros in fiscal year 2023. The companies in the Schwarz Group generated total sales of 167.2 billion euros in fiscal year 2023.