A LIDL SILENCE ON COURT! LIDL LAUNCHES CHAMPAGNE SILENCERS TO HELP TENNIS FANS DURING WIMBLEDON AVOID A MID-SERVE POP

• ‘Champagne etiquette’ has long been a fizzing topic of conversation at tennis’ most historic tournament, with spectators asked not to open their bottles during serves last year 
• Lidl has released exclusive champagne silencers this year to help tennis fans pop off without distraction 
• Fans of big serves - both on the court and in the glass - can head to LidlGB’s Instagram page on Thursday 26th June at 10am to be in with a chance to get their hands on a FREE champagne silencer 
• And for those heading to Wimbledon, Lidl’s own umpire will be handing out free champagne silencers to passers-by on finals week, so you have everything needed for a fizzing, but undisruptive day at the tennis! 

26TH JUNE, LONDON – MUTE and Chandon! Lidl has announced that it is launching Champagne Silencers to centre court, giving Wimbledon watchers a brut-iful way to enjoy a bottle of bubbly courtside without letting off an umpire, player and crowd-infuriating POP right before a serve for match point.  

With one bottle of Comte de Senneval sold every minute* Lidl is celebrating a champagne super summer with 250 silencers available via a nationwide giveaway on LidlGB’s Instagram page on Thursday 26th June and at a pop-up around Wimbledon on finals week. The silencers are expected to go off withOUT a bang! 

With Wimbledon notoriously plagued with inappropriately-timed pops, one umpire last year took to issuing a stern warning to crowds, with the clip amassing over 2.7 million views on Wimbledon’s X account**.  

Around 5.6m Brits already participate in tennis***, and as fans prepare to rally behind their favourite players for Wimbledon with a bottle or two of Lidl’s own award-winning Comte de Senneval Champagne (£13.99) in tow, Lidl is helping attendees and fans across the country ace the etiquette by equipping them with its latest launch - Champagne Silencers. 

Removing the option for pour decisions and inappropriately-timed pops, the silencers are a smashing hack to enjoy some bubbly without making a racket! The pre-existing and patented Descorjet technology is simply applied to the top of a champagne bottle, before the lever is then pulled to compress the sound as the cork pops off. Fizz, without fault! 

The centre-court contraption will be up for grabs for free in two ways. Firstly, via LidlGB’s Instagram account in a huge nationwide giveaway from 10.00am, Thursday 26th June until 11:59pm, Thursday 3rd July, where social media users only need to comment who they’d like to share a bottle of fizz with to be in with a chance of winning. With 250 silencers up for grabs nationwide, it’s perfect for fans that are getting set to champion from far and wide. 

Lidl’s very own umpire will also be popping up outside Wimbledon Quarter on the finals week, sat atop an unmistakable blue, red and yellow umpire’s chair, equipping those on their way to the tennis with a silencer along with 10% off Lidl’s Comte de Senneval Champagne, helping spectators who nip into any nationwide Lidl to grab a last minute sip. 

ENDS  

Notes to Editors 

*Lidl GB sales data, May 2025

 **https://x.com/Wimbledon/status/1678001694683156481?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1678001694683156481%7Ctwgr%5Ee5e869d83179adfe1336586249ab833ccec25024%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Frobbreport.com%2Flifestyle%2Fsports-leisure%2Fwimbledon-spectators-scolded-for-popping-champagne-1234866487%2F 

***https://www.lta.org.uk/news/britain-at-the-forefront-of-global-rise-in-tennis-participation/ 

 ****https://www.wimbledon.com/en_gb/atoz/faq_and_facts_and_figures.html 

Press contact: lidl@wearetheromans.com 

About Lidl GB 

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 35,000 employees, over 980 stores and 14 distribution centres in England, Scotland and Wales. 

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has around 375,000 employees globally, currently operates over 12,350 stores and more than 225 logistics centres and warehouses in 31 countries.   

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight.  

Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.