A SMALL TAP, A BIG DIFFERENCE: LIDL GB RAISES ALMOST HALF A MILLION FOR CHILDLINE THROUGH PENNIES

Lidl GB has confirmed that its latest fundraising through the microdonation system, Pennies, has raised over £481,000 for the NSPCC’s Childline service. Since originally launching last year, Pennies has raised £1million so far.

As the first supermarket to introduce Pennies nationwide, Lidl has helped shoppers turn spare change into meaningful contributions. Complementing the existing in-store NSPCC cash donation tins, Pennies delivers a quick and easy way for customers to donate up to 30p per transaction via the card reader at checkout.

Ryan McDonnell, CEO at Lidl GB, said: “During a visit to Childline’s offices, I was able to see first-hand the impact micro donations can make to children across the country. I’d like to thank everyone who has made this possible - to our customers for their generosity and to our colleagues for continuing to champion our partnership nationwide. Thank you to all the volunteers who turn that generosity into life-changing support for children. Seeing the impact up close, I felt immensely proud of what we’re achieving together.”

Lidl GB has proudly been a partner with the NSPCC since 2017, raising over £10 million through colleague and customer fundraising, corporate sponsorship, and events. 

Chris Sherwood, CEO at NSPCC, said: “Every day, we witness how small acts of kindness can create extraordinary change. The generosity shown through micro‑donations doesn’t just fund our work - it fuels hope for children who need it most. We are deeply grateful to our partners, like Lidl GB, and to their colleagues and customers, whose unwavering commitment ensures this impact reaches communities nationwide. Together, we’re proving that when many people give a little, we can achieve something truly remarkable.”

Last year Lidl announced a new fundraising target to raise an additional £5 million by 2030. This would help Childline’s overnight Twilight team double its reach to answer over 100,000 contacts with children and young people.

ENDS

Notes to Editor

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 35,000 employees, over 1,000 stores and 13 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 382,400 employees globally, currently operates around 12,600 stores and more than 230 logistics centres and warehouses in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight.

Lidl GB is a key contributor to the British economy, generating £14.5bn in Gross Value Added in FY24, supporting over 281,000 jobs, and contributing more than £1bn in tax to public services. Driven by a core commitment to social responsibility and sustainability, the retailer sources two-thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a revenue of €167.3 billion in the financial year 2024.

For more information about Lidl GB visit corporate.lidl.co.uk