UNBEATABLE FESTIVE VALUE, INNOVATIVE PRODUCTS AND A COMMITMENT TO BRITISH SOURCING SEES LIDL GB CELEBRATE A RECORD-BREAKING CHRISTMAS

• Lidl GB welcomed nearly 51 million customers through its doors during the festive period alone, almost 4 million more than last year 
• Sales increased by 10% overall year-on-year, with the discounter exceeding £1.1 billion in turnover for the four weeks up to 24th December
• Shoppers purchased over 11,000 tonnes of ‘Pick of the Week’ seasonal vegetables in the week leading up to Christmas Eve

2 January 2025 – Lidl GB today announces its biggest Christmas ever, as figures reveal that a record number of households chose the discounter for unbeatable festive value, with sales up 10% from last year. The discounter also exceeded £1.1 billion in turnover in the four-week period to Christmas Eve, with Monday 22nd December marking the busiest day of the season.

Shopper numbers rose 8% year-on-year, with Lidl welcoming nearly 51 million customers through its doors - almost 4 million more than last year, in a sure sign that households weren’t prepared to compromise on quality this festive season. Tuesday 23rd December saw the highest footfall, as shoppers sought out those final items. 

Lidl sustained its investment in lowering prices on festive favourites, with its ‘We Won’t Be Beaten on Price’ commitment, and offering a Christmas feast for 8 for £1.24 per person. The discounter’s long-term sourcing model enables Lidl to offer the highest quality products at the lowest possible prices whilst backing a resilient, ethical and sustainable British supply chain. Lidl invested £300 million across 2025 in keeping prices low for customers. Customers continue to back British, as British best-sellers, including the Valley Spire Cheese Truckles and the Deluxe hand cooked crisps with flavours such as Baked Camembert & Hot Honey and Cheddar & Spiced Onion Chutney, topped the charts. British vegetables were in high demand too, as part of the discounter’s festive ‘Pick of the Week’ promotion. Shoppers purchased over 11,000 tonnes¹ of seasonal produce in the week leading up to Christmas Eve, which is a 70% year-on-year increase, including an almost 40% uplift on easy-peeler clementines alone. 

Lidl has revealed that shoppers began their festive preparations earlier than ever this year, with over 30 million mince pies sold from September onwards. Key trading peaks were fuelled by customers stocking up on this year’s top-selling items, including mini snow globes, window stickers and tinsel. The Middle of Lidl continued to delight customers, with wooden toy sales soaring by almost a quarter compared to last year. The discounter was named the No.1 retailer of wooden toys in Europe², selling over half-a-million units in the first few days on sale. Meanwhile, shoppers purchased over 9 million Christmas cards - enough to send one to every person in London. Adding to the festive frenzy, the discounter sold over 1 million candles, equating to roughly 14 million lumens, which would illuminate Wembley twice over. 

Lidl Plus continues to deliver exceptional growth and helped power the discounter’s Christmas trading performance, with active users rising 28% in November and redemptions up 43% compared to the year prior³. In December, Lidl reignited festive excitement with the return of its popular Advent Calendar campaign, generating millions of daily engagements and an increase of over 400% in redemptions compared to the previous year - underscoring continued demand for weekly discounts in the run up to Christmas.

Leading the season's success, the discounter saw a 260% increase in sales of its Comte de Senneval Champagne⁴, a Which? Best Buy for 2025, in its busiest week. Demand bubbled over following a Lidl Plus offer that dropped the price to just £9.99. This momentum was continued across its own-brand ranges, where the refreshed Deluxe party food range delivered triple-digit growth. Innovation fueled the performance, including the Deluxe Tiramisu Panettone and the award-winning Deluxe Winter Wonderland Cheesecake, which sold out on its first day of sale. Meanwhile, pistachio cemented its status as the season’s ‘flavour of the year’, with customers purchasing nearly 100 tonnes of pistachio-based products to top the festive charts.

Commenting on the success, Ryan McDonnell, CEO at Lidl GB: “2025 was a record-breaking Christmas for Lidl – with more customers choosing to shop with us than ever before. By continuing to invest in low prices and champion British food, all without compromising on quality, we’ve seen loyalty soar. We remain the retailer that delivers the highest quality at the best price.

“As the fastest-growing bricks-and-mortar supermarket, we’ve expanded to reach more customers nationwide and offer outstanding value this Christmas. Looking ahead, we’ll continue to grow our footprint, invest in British produce, and deepen support for local communities, delivering even greater value for households across the nation.”

Lidl brought back its nationwide Toy Bank scheme, enabling customers to donate unopened toys for children who might otherwise go without at Christmas. Since its launch in 2022, the initiative has helped to provide more than 275,000 toys. Working with Neighbourly, Lidl also awarded £154,000 in festive grants to local charities, rooted in the retailer’s long-term commitment to supporting those who need it most. In addition, through its redistribution network, the retailer delivered more than 3.6 million meals to over 600 charities and community groups, offering crucial support to households facing hardship.

The discounter’s record-breaking Christmas finishes off a landmark year for Lidl, strengthening market share and continuing to cement its position as the fastest-growing bricks-and-mortar food retailer. This success was driven by growth nationwide, as part of the discounter’s commitment to reaching more households and communities. 

ENDS
Notes to Editor
Insight within the release is internal Lidl GB data for the 4 weeks leading up to 24th December (26th November - 24th December 2025).

¹Lidl GB, 18-24 December 2024

²Euromonitor, Lupilu is Europe's No. 1 brand for wooden toys. Lupilu comprises the now merged Playtive and Lupilu brands. Euromonitor must be advertised from October 1 2025 until May 31 2026.

³Lidl GB data, based on the number of individual advent coupons redeemed in November 2025, which was 450% more than in November 2024. 

⁴Lidl GB data, Week 50 December 2024 versus Week 50 December 2025