LIDL’S BEST-SELLING BUBBLY VOTED ‘BETTER THAN MOËT’ IN BLIND TASTE TEST – AND IT COSTS LESS THAN HALF THE PRICE

• Lidl’s Montaudon Champagne Brut has beaten fancy celebration fizz Moët & Chandon Imperial Brut in a recent blind taste test
• Going head-to-head with the high-end heavy weight, the supermarket’s £14.99 bargain bubbly was voted ‘tastier than Moët’– and costs less than half the price (£43)
• Taste test concludes Lidl’s sell out wine tasting in the dark series, Chateaux Noir – designed to prove you don’t need to blow the bank to enjoy quality booze this Christmas
• Results from the nationwide events also reveal over 80% preferred Montaudon over Moët

27 NOVEMBER, London – Champagne lifestyle on a lemonade budget? Lidl’s got you covered this Christmas. The supermarket today reveals its award-winning Montaudon Champagne Brut has officially beaten prominent champagne house Moët & Chandon in a recent blind taste test.

In a bid to prove its affordable tipples stand up against high-end heavyweights, Lidl went head-to-head with the luxury label, with six in ten participants agreeing the supermarket’s own-brand fizz ‘tasted better’ than Moët & Chandon Imperial Brut.

And the best-part, priced at just £14.99, shoppers can pick up a bottle of the bargain bubbly in stores now for less than half the price of the premium label, which can retail upwards of £43*. The perfect festive aperitif or savoury canape accompaniment, Montaudon is sure to impress guests with its delicate aromas of citrus fruit and complimentary fresh, dry finish.

The taste test concludes Lidl’s nationwide wine tasting in the dark events Chateaux Noir. Designed to democratise wine and change the perception that you need to blow the bank to enjoy quality booze this Christmas, the discounter also polled over 2,500 attendees in a series of guided blind tastings carried out in total darkness.

Once again going up against big brand rivals, including Moët and household favourite Baileys, the results recorded across London, Glasgow and Liverpool shows an overwhelming shift in consumer perceptions around cheaper tipple alternatives.

In fact, a sweeping 82%* of attendees preferred Lidl’s Montaudon Champagne Brut over Moët and 7 in 10 voted the popular champagne as their favourite beverage of the evening. Another 56 % voted Lidl’s Deluxe Irish Cream Liqueur (£9.99) cream of the crop – preferable over almost double-the-price Baileys*.

During the blind tasting sessions, Lidl also profiled a selection of red, white and rosé wines, all priced under £9,  perfect for paring with your Christmas dinner or festive parties this year.

ENDS

Notes to editors

*Independent test conducted November 2023. 63 of 100 people preferred the taste of Lidl’s Montaudon champagne compared to Moet & Chandon Brut Imperial

* https://www.tesco.com/groceries/en-GB/products/255245509  

*Taste test in the dark conducted November 2023 by Lidl at Chateaux Noir events in London, Glasgow and Liverpool. 2,500 participants took part in the study.

* https://www.tesco.com/groceries/en-GB/products/255249782

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 31,000 employees, over 960 stores and 14 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has around 376,000 employees globally, currently operates approximately 12,200 stores and more than 220 logistics centres and warehouses in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €154.1 billion in the financial year 2022.

For more information about Lidl GB visit https://corporate.lidl.co.uk/