Charity Partnerships

Charity Partnerships

Our national charity partnership with the NSPCC - Working together to keep kids safe

National Society for the Prevention of Cruelty to Children (NSPCC)

Our charity partnership with the National Society for the Prevention of Cruelty to Children (NSPCC) has already raised £3 million since launching in 2017. Since then, we have built a fantastic relationship with the charity, and we are thrilled to announce the extension of our NSPCC partnership to support their Childline service, founded by Dame Esther Rantzen.

It’s now time to switch the focus over to our next challenge, as we aim to raise £2 million in support of NSPCC’s life-changing service which helps to ensure no child goes unheard. The Childline service is a place for any child to turn to, whatever difficulty they’re facing.

Childline needs support, now more than ever. With school closures, children and young people may suffer from increased levels of isolation, leading to further anxiety or mental health problems. They can talk to a Childline counsellor via online chat or over the phone, as well as get access to a whole range of support options on the Childline website. Whether a young person is struggling with mental health issues, bullying, or problems at home, Childline is always there for them.

Together, with the money raised through our partnership with the NSPCC, we aim to recruit 937 Childline volunteer counsellors, enable over 77,700 counselling sessions and provide over 2 million visits to the Childline website to provide children with online support in the next two years.

NSPCC’s Childline service


Take a look at this video to find out more about the NSPCC’s Childline service.

We’ve raised £3m for the NSPCC!

Over the last three years, we’ve have raised a massive £3 million to support the NSPCC through our charity partnership. This funding enabled the charity to reach 1 million children via the ‘Speak out. Stay safe' service, teaching primary school children to recognise the signs of abuse and neglect and who to turn to for help.

Since the partnership began in April 2017 we’ve been busy raising these vital funds in all sorts of fun and creative ways, such as climbing London’s Gherkin tower, baking a huge amount of delicious cakes and going green for Halloween.