Sourcing all our products in a way that respects the environment and improves lives.
Sourcing 100% of our own-brand fresh, frozen, and tinned seafood from responsibly managed fisheries and farms.
Maintaining transparency. Through our commitment to the Ocean Disclosure Project, we are transparent about where we source our farmed and wild-caught fish and seafood from. We report this information annually here.
Collaborating on industry initiatives to drive sustainability of supply chains at national and sectoral levels