Labelling transparency

croissant labelling pic

We are committed to continuously looking to improve the transparency of information on packaging, empowering our customers to make informed healthier and more sustainable food choices. We understand that there is a fine balance between providing too much information and too little information on pack and so aim to review this on a continual basis.


Traffic light labelling

  • Lidl first adopted front of pack traffic light labelling in 2013. We are committed to continue including this on pack, where possible. This form of labelling is a voluntary approach, led by the government, to increasing visibility of nutrition information. It uses a simple colour-coding system which can be used by customers to make food choices based on easily accessible, understandable and comparable nutrition information.
  • We strive to improve our traffic light labelling by reformulating our own brand products, with the aim to shift ‘reds’ to ‘ambers’ and ‘greens’. Full details can be found in our Healthy and Sustainable Diets policy.

Minimising confusion over nutritional claims

  • We understand that identifying products with key nutritional benefits can be a challenge. That's why we are committed to labelling nutrition and health claims on packaging in a responsible, transparent way. We will continue to review the products which have these claims on pack, with a view to minimise confusion for our customers. We're also committed to continuing to explore responsible labelling related to animal welfare and eco score to further help our customers to make informed food choices.

Plant-based certification

  • We're proud to be the first retailer to use the Vegetarian Society’s Plant-Based Trademark! All our Vemondo Plant! products have been certified, including plant-based ingredients, vegetable-based options, and meat-free ready meals. This certification will be making its way onto the packaging of all Vemondo Plant! products in 2025.