Animal Welfare

Animal Welfare

PROTECTING ANIMAL WELFARE IS A TOP PRIORITY FOR US. WE ARE WORKING HARD TO ENSURE ALL ANIMALS IN OUR SUPPLY CHAIN LIVE A GOOD LIFE

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Through our partners such as The Red Tractor and RSPCA Assured alongside animal welfare focussed NGO's, we have specialised contacts placed throughout the industry that can help advise and help action continuous improvement.

We have created strong supplier relationships through our lean buying practices and by championing British farming, we are able to provide product with leading-welfare standards, at an affordable price.

Method of Production Labelling

We are the first UK retailer to introduce a ‘method of production’ label on our fresh chicken product lines. Our label, which is located on the front of pack,  gives our customers detailed descriptions of how the chickens that we sell have been reared, helping our customers to make more informed decisions when they shop in our stores.

Learn more about our method of production initiative.

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Antibiotics

Our first Antibiotics Stewardship Policy aligns to the targets set by the Responsible Use of Medicines in Agriculture (RUMA). Through these targets to reduce the use of antibiotics in our supply chain, we have started a project with The University of Glasgow School of Medicine, aiming to research the challenges and perceptions surrounding this topic.

Learn more about our stance on antibiotic use and our research project.

Product Certification

All our British fresh meat and poultry is assured by Red Tractor, a national assurance scheme that has standards across various practices including farm animal welfare. This standard goes above and beyond EU minimum requirements, in areas such as the lower stocking densities of our UK meat chicken farms and antibiotic usage.

The RSPCA Assured logo is a third-party higher welfare certification that also spans across all our fresh meat and poultry categories. We currently have 24 RSPCA Assured products lines, however this number is continually growing.

You can find out more about all Our Partners.

 

Download our Animal Health and Welfare Policy