Through our partners such as The Red Tractor and RSPCA Assured alongside animal welfare focussed NGO's, we have specialised contacts placed throughout the industry that can help advise and help action continuous improvement.
We have created strong supplier relationships through our lean buying practices and by championing British farming, we are able to provide product with leading-welfare standards, at an affordable price.
To learn more about our dairy supply chain, and how we manage animal welfare alongside our supplying farmers, please click here.
Method of Production Labelling
We are the first UK retailer to introduce a ‘method of production’ label on our fresh chicken product lines. Our label, which is located on the front of pack, gives our customers detailed descriptions of how the chickens that we sell have been reared, helping our customers to make more informed decisions when they shop in our stores.
Learn more about our method of production initiative.