We want to make eating healthily as easy as possible with Live Well. Our Live Well bean acts as a seal-of-approval, highlighting products in store that support a healthy, balanced diet, meeting strict nutrition and sustainability criteria.
The Live Well bean is only awarded to products that meet evidenced-based criteria developed by our in-house Registered Nutritionist and sustainability specialists. The nutrition criteria are approved by an expert third party, the British Nutrition Foundation. Lidl has a global partnership with WWF, and the sustainability criteria builds on these partnership principles, working towards alignment with the Planetary Health Diet by 2050.
Why a bean?
Beans are not just high in fibre and packed with protein. They, along with other legumes, play an important role in keeping soil healthy for crops and can support greater biodiversity – so they’re our hero food when talking about diets that support the Planetary Health Diet, being good for you and good for the planet.
We have set a target to ensure that 10% of our core range meet the Live Well standard by 2030. This involves working together with our suppliers to embed Live Well criteria into our product development processes. By the end of FY2025 the logo will signpost over 100 products in our stores including fruit and veg, wholegrain and plant-based protein products. We are also committed to reporting our progress against this goal annually on our website.
Live Well criteria
We are committed to transparently publishing our Live Well criteria at a category level. See details below for more information on the Live Well criteria within the launched categories.
