Working together to provide more sustainable choices
In 2024, we launched our long-term partnership with WWF, which includes Great Britain and 30 other Lidl countries. The five-year partnership focuses on the global environmental challenges of our time: protecting biodiversity, the climate and natural resources like fresh water. We are working together to source raw materials responsibly, combat food waste and promote sustainable business practices within and beyond our own value chain.
With the support of WWF, we want to make it easier for our customers worldwide to shop more sustainably in the future. The motto of the partnership is “Working together to provide more sustainable choices”.
Climate change
We’ve set ourselves climate targets according to the methodologies of the Science Based Target initiative Climate change is a global challenge and we are aware of our responsibility. That is why we are making climate protection a priority in our partnership with WWF. We are committed to reducing our emissions in accordance with science based climate targets. We’re developing a climate and nature financing plan As part of the partnership, we are working with WWF to develop and pilot a concept for climate and nature-based financing based on our remaining emissions. The financing approach aims to maximise co-benefits such as biodiversity and sustainable water management while respecting social protection measures. The financing plan will be linked to corresponding nature conservation projects. Further details on our commitment to climate: https://corporate.lidl.co.uk/sustainability/climate-change |
Biodiversity
We’re working to identify biodiversity hotspots and risks, then implement a reliable biodiversity strategy Working with WWF, we are reviewing our existing assessments and targets for nature-related risks with the aim of developing and promoting a more comprehensive biodiversity strategy. This will enable us to identify and address biodiversity risks and dependencies within our value chain. We'll focus on identifying high-risk value chains and regions and exploring opportunities to improve their resilience. For these areas, we will develop specific implementation plans that align with and build on current standards. Through LEAF Marque certification 100% of our British fruit and veg suppliers will have Landscape and Nature Conservation and Enhancement Plans in place.
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Water
We are working to identify freshwater hotspots and risks, then implement a responsible water strategy
Using the WWF Water Risk Filter, we are reviewing our assessments and targets relating to freshwater risks to create a more comprehensive strategy for responsible water use. In collaboration with WWF, we will identify and address water risks throughout our value chain. This work will build on our existing commitments to WRAP’s Water Roadmap and the WWF Basket, with the main aim that 50% of fresh food is sourced from regions with sustainable water management by 2030.
As a part of this we are currently helping to fund three collective action projects in major sourcing regions to address issues such as water pollution and availability. Through LEAF Marque certification 100% of our British fruit and veg suppliers will also be required to have water management plans in place that ensure efficient and responsible water use.
Further details on our commitment to water: https://corporate.lidl.co.uk/sustainability/save-water2
Raw materials
Raw materials are the basis of our products. We see it as our responsibility to purchase raw materials in a socially and environmentally responsible manner. Our Lidl CSR strategy drives our engagement with raw materials and highlights our long-standing commitment to sourcing deforestation-free products. We take responsibility and place sustainability at the centre of our actions. This includes supporting and endorsing the goals of the EU regulation for deforestation- and conversion-free supply chains. [In 2018, we demonstrated this commitment by signing the WWF-initiated "Cerrado Manifesto," which opposes illegal land grabbing in Brazilian soy cultivation.]
In our partnership with WWF, we want to ensure responsible international sourcing of critical raw materials and the establishment and expansion of traceable, deforestation- and conversion-free supply chains. Unless otherwise stated, the following targets apply to our own-brand products (standard and promotional range) in Great Britain and all other Lidl countries. Considering regulations such as the European Union Deforestation Regulation (EUDR) approach and future UK legislation, we have set ourselves the following targets.
Deforestation- and conversion-free raw material procurement
We are committed to sourcing high-risk raw materials—such as soy, palm oil, cocoa, coffee, beef, wood, cellulose, and paper—from deforestation- and conversion-free supply chains. To ensure this, we continuously refine our raw material strategy to prevent deforestation and land conversion for our own-brand products. This approach aligns with the Accountability Framework Initiative (AFI) and the EUDR.
Compliance with deforestation- and conversion-free cut-off dates*
We ensure that both we and our suppliers adhere to the cut-off dates for deforestation- and conversion-free set by the AFI and the EUDR. This applies to the high-risk raw materials soy, palm oil, cocoa, coffee, beef, wood, cellulose, and paper.
* Each standard defines a cut-off date, marking the point after which deforestation for growing raw materials is prohibited at a specific location. These dates vary between standards.
Traceability and supplier engagement
We require all current and new suppliers to adopt a policy that ensures their operations are free from deforestation, land conversion and exploitation by the 2026 financial year. As part of the WWF Basket, the Lidl GB team is committed to implementing the same policies, ensuring their operations are deforestation and conversion free by the end of 2025. This applies to the high-risk raw materials soy, palm oil, cocoa, coffee, beef and timber & wood.
Responsible soy supply chains
As part of the partnership, we are committed to creating fully traceable soy supply chains that are free from deforestation, conversion and exploitation. To achieve this, we will thoroughly assess the origin of soy used directly in our supply chain (alternative proteins and soy products) as well as in the feed of selected animal products such as chicken, eggs and pork. This analysis will help us identify areas in need of action.
The UK Soy Manifesto is a collaborative industry commitment to achieving physically-traceable, deforestation- and conversion-free soy supply chains in the UK. In 2021, Lidl GB became a founding signatory of the Manifesto and we are committed to working with the wider industry to achieve this target by the end of 2025.
In addition, we will work with the Collaboration for Forests and Agriculture (CFA) to evaluate and address issues of deforestation, land conversion and exploitation within our own soy supply chains. Our goal is to ensure that, in the long term, our soy supply chains are completely traceable and free from deforestation, conversion and exploitation.
Responsible palm (kernel) oil
Starting from the 2025 financial year, we are committed to sourcing only traceable palm and palm kernel oil that is free from deforestation, land conversion, and exploitation. 100% of our palm and palm kernel oil used in both food and non-food products must meet the RSPO Segregated or EU Organic standards. In addition, 100% of the derivatives should at least comply with the RSPO Mass Balance Standard.
Responsible cellulose and paper
Our goal is to source traceable, deforestation-, conversion--free paper and cellulose products by the end of August 2025.
To achieve this, we will analyse the country of origin of paper and cellulose products. This analysis will help us develop a comprehensive long-term strategy to ensure that all paper and cellulose products are fully traceable and responsibly sourced.
This includes cellulose and paper in our own-brand products, their labels and packaging in Great Britain and all other Lidl countries. The FSC, FSC mix, and in exceptional cases, PEFC standards and recycled paper are accepted.
Responsible sourcing of cocoa
Our goal is to sell fully traceable and sustainable cocoa products.
A key component of our efforts involves analysing the origins of our cocoa. This analysis will guide the development of a comprehensive sustainable cocoa sourcing strategy, which we are developing with WWF. This strategy involves: investing in full traceability for cocoa beans and butter; participating in conservation projects in key or high-risk cultivation areas; and engaging with relevant stakeholders through cocoa initiatives committed to sustainable production.
Certified coffee: coffee products and roasted coffee
We are committed to achieving 100% sustainably-certified coffee products, including coffee capsules, instant coffee, and cappuccino. Our goal is to ensure that starting from the 2028 financial year, all coffee products sold will carry a recognized sustainability label. The minimum accepted certifications are Organic (EU), Rainforest Alliance and Fairtrade.
In addition, we are committed to continuously increasing the proportion of certified roasted coffee to 100%.
Certified tea supply chains
Another goal we have set ourselves as part of our partnership with WWF is to ensure fully certified tea products. This includes all black teas, green teas, and rooibos teas from our products. Rainforest Alliance and Fairtrade certifications are accepted.
More information about our Lidl raw materials strategy:
Healthy and Sustainable Diets
Based on the scientific principles of the "Planetary Health Diet", which recommends a plant forward diet, we have continued to expand our product range to include more vegan and vegetarian products.
Through this partnership, we are deepening our commitment to making sustainable and healthy diets more accessible by adopting a strategy that prioritises plant-based foods, including fruits and vegetables, wholegrains and plant-based protein sources such as beans and pulses, into our product ranges.
As part of this, we measure, monitor and transparently report the ratio of animal to plant-based protein sources that we sell. Based on this data, we can track the progress we make to align with healthy, sustainable diet targets. The scope of the report covers the entire product range in Great Britain and all Lidl countries worldwide: across own brands and branded products, permanent and promotional ranges.
Fish and seafood
When it comes to responsible fish and seafood, we are pursuing an ambitious goal for greater sustainability. We are focusing on increased transparency and traceability as well as the use of well-known third-party certification labels such as MSC, ASC, BAP4-Star and GlobalG.A.P.
Our targets for fish and seafood are For our own-brand and branded products.
Transparent and traceable fish and seafood
We are committed to the traceability and transparency of our entire fish and seafood range. By the end of the 2024 financial year, we want to ensure that all products are labelled accordingly and indicate, i.e., the country of production, the species, and the fishing or aquaculture method. We are also working towards demonstrating complete fish and seafood supply chain traceability. In the case of aquaculture, this includes the traceability of the species farmed and the feed used.
For wild catches, we aim to ensure traceability by examining both the fishing vessel and the specific catch event.
Responsible fish and seafood range
Our goal is to ensure that 100% of our entire range of fish and seafood comes from sources that are classified as recommended or acceptable according to WWF criteria.
WWF classifies the following sources as recommended or acceptable:
- WWF score 1-3
- Certifications MSC, ASC, Bio, BAP4-Star, GlobalG.A.P
- Fishery Improvement Projects (FIPs) and Aquaculture Improvement Projects (AIPs) supported by WWF
We are also committed to increasing the proportion of fish and seafood sourced from WWF-recommended sources. These sources are defined as those with a WWF score of 1-2.
We will measure this commitment by tracking the percentage of our total fish and seafood volume that comes from these recommended sources.
Certified fish and seafood supply chains
We aim to increase the proportion of our fish and seafood range that meets WWF-recommended certifications. The recommended certifications include MSC, ASC, Bio, BAP 2-Star, and GlobalG.A.P.We will review the total volume of our fish and seafood range in line with the above certifications on an annual basis.
Circular economy and reduction of food waste
As we work towards long-term resource conservation, through our partnership with WWF we are focusing on enhancing the recyclability of materials and minimising food waste.
Food waste in our own operations
We aim to further reduce food waste in our stores and distribution centres. To achieve this, we are developing a globally applicable strategy with clear targets. These targets will follow on from our ambitious Lidl GB target to reduce food waste by 40% by 2025 and by 50% by 2030. Our focus is on minimising waste and optimising the redistribution of unsold food, including donating it where possible. Additionally, we are committed to regularly reporting on food waste both nationally and internationally. This commitment applies to our stores in Great Britain and across all Lidl locations.
Learn more here: https://corporate.lidl.co.uk/sustainability/food-waste
Food waste in the value chain
Food production often creates by-products that lead to food waste. Many of these by-products can be further processed to significantly reduce overall waste. We are committed to identifying and addressing food waste in our own production processes, particularly for our own-brand products. Our focus is on identifying and improving production processes that are most prone to food losses from by-products.
Recyclability of packaging and non-food products
We aim to enhance circular practices across our packaging and non-food products. We will develop and implement a circular strategy with WWF by 2025. This will build on the ambitious plastics and packaging targets in Lidl GB: reducing own label plastic packaging by 40%, reducing own label packaging by 25% and making 100% of own label and branded packaging recyclable, reusable, refillable or renewable. "We will develop additional targets for own-brand products and non-food own-brand products.
Learn more about our existing work here: https://corporate.lidl.co.uk/sustainability/plastics
Policy and advocacy
For more information, please visit here.