As part of our industry-leading Healthy and Sustainable Diets strategy announced in January 2025, we’re committed to reporting on our progress towards:
- Increasing sales of plant-based foods, including fruits and vegetables, plant-based proteins, and wholegrains.
- Increasing sales of healthy and healthier products, and total fibre.
- Reducing salt, sugar, and calories in line with government targets.
Aligning with the Planetary Health Diet
The overarching ambition of our Healthy and Sustainable Diets strategy is to align with EAT-Lancet’s Planetary Health Diet by 2050. To achieve this, we’re committed to increasing the proportion of plant-based foods sold by 20% by 2030, in tonnage.
Our progress on both this goal and supportive goals, are detailed below, capturing our own label and branded assortment.