Lidl Great Britain

Reporting on our progress

As part of our industry-leading Healthy and Sustainable Diets strategy announced in January 2025, we’re committed to reporting on our progress towards:

Increasing sales of plant-based foods, including fruits and vegetables, plant-based proteins, and wholegrains.
Increasing sales of healthy and healthier products, and total fibre.
Reducing salt, sugar, and calories in line with government targets.

Aligning with the Planetary Health Diet

The overarching ambition of our Healthy and Sustainable Diets strategy is to align with EAT-Lancet’s Planetary Health Diet by 2050. To achieve this, we’re committed to increasing the proportion of plant-based foods sold by 20% by 2030, in tonnage.

Our progress on both this goal and supportive goals, are detailed below, capturing our own label and branded assortment.

2024 status for plant-based dairy alternatives of 6.3% saw a reduction due to a change in international methodology, aligned with the WWF methodology, moving butter and margarine out of the dairy category. We remain committed to reaching the target of 12% with this new methodology, however this may need to be reviewed in time.

We were the first retailer to apply WWF’s Planet-Based Diets methodology across all 31 countries, supporting with the development of these key goals. Our full protein disclosure can be found here: https://corporate.lidl.co.uk/sustainability/healthy-sustainable-diets/sustainable-diets

Increasing healthy and healthier products and boosting fibre sales

We also track our progress against the below healthier diets goals, capturing our own label assortment only.

We have surpassed our goal of increasing sales of healthy and healthier products to at least 80% of total sales, for two consecutive years, but recognise that our work here isn’t done. We are committed to continue driving up the proportion of healthy and healthier products sold, where possible. Further details on our healthy goal can be found here: Healthy & Sustainable Diets - Lidl Great Britain

Continuing to drive salt, sugar, and calorie reduction

Captures own label assortment only.

Salt, sugar and calorie reduction forms part of our wider own label existing product development process.
We are committed to working towards 100% of our products meeting the maximum salt targets, but we recognise that this is more challenging in some categories due to the functional use for product safety.
We have made significant sugar reduction progress, exceeding the 20% target within key categories including yogurts and peanut butter.
We recognise that a 20% sugar reduction is likely unachievable in certain categories due to the nature of the products. However, we are committed to continuously reviewing and identifying opportunities to further reduce sugar across our entire assortment.
We are continuing to work towards 100% compliance against the maximum calorie portion criteria across both the sugar and calorie reduction programmes.