EAU DE… HULL? LIDL LAUNCHES LIMITED-EDITION VERSION OF ICONIC DEODORANT GIFT SET INSPIRED BY UK TOWNS AND CITIES

• Lidl has dropped a limited-edition range of deodorants inspired by best-selling locations for its Cien range - Hull, Barry, Leith and Peckham
• Launched with a cheeky parody video, the range is set to rival gift sets that are known as standard British stocking fillers
• ​​​To get their hands on a FREE limited-edition gift box, consumers simply need to register their interest at info@lidlcien.co.uk

THURSDAY 30TH NOVEMBER: Lidl has today unveiled a new limited edition gift box of its Cien deodorant range to rival brands this Christmas. The collection comes with a unique twist - it is inspired by best-selling store locations for its Cien body spray range - Hull, Barry, Leith and Peckham.

Perfect as a stocking filler for Lidl superfans and proud residents alike, each gift box contains full sized body sprays’ of all four scents. Each can has a specially designed label featuring an iconic landmark from the area - Hull’s Humber Bridge, Barry’s arcade, Peckham’s Rye Lane and Edinburgh Castle for Leith.

The gift set also features a love letter to each area, acting as a ‘description’ of each aroma:

• Cien Hull: ‘A strong northern aroma that’ll make any day feel ‘reet grand’. Expect a smooth industrial ambience, a bold smattering of seagulls. This is a scent made for the City (‘til I die).’
• Cien Barry: ‘What’s occurring in Cien Barry? Don’t get me wrong, to be honest, at the end of the day, this fragrance has the versatility of an omelette, filled with the subtle scents of the arcade, bright beach huts and rickety fairground rides.’
• Cien Peckham: ‘A soulful, southern scent, grounded in bold beats and bars. Expect an essence of barber shops, salt fish, scenic rooftop restaurants and notes of the Old Nags Head. That’ll do, Rodney.’
• Cien Leith: ‘An eclectic aroma of community and perseverance. With industrious roots, this fragrance boasts notes of street art, sourdough and sea mist, with booze soaked beer mats and friendly dugs aplenty.’

To mark the launch, the discounter has even created a cheeky parody video. Set in a Lidl store, the film tells the story of an employee who disrupts a standard day at the supermarket when he stumbles across the gift box while stacking shelves. As soon as he sprays the intoxicating aroma of ‘Cien Hull’, customers and colleagues lose all inhibitions - dropping shopping baskets and abandoning tills to run towards the delicious scent and grab the box from the shelf for themselves.

While the range is not available in store, Lidl is giving away FREE gift boxes of the full collection nationwide with 500 packs up for grabs - making it the ideal Christmas present! Customers simply need to register their interest at info@lidlcien.co.uk and cross their fingers. The giveaway opens on 30th November 00:01 and all entries must be received no later than 7th December 23:59.

Notes to editors

For more details, please contact: lidl@wearetheromans.com

High-Res imagery is available to download here

Terms and conditions can be found at https://www.lidl.co.uk/c/limited-edition-cien-bodyspray-giveaway-terms-and-conditions/s10034553

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 31,000 employees, over 960 stores and 14 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has around 376,000 employees globally, currently operates approximately 12,200 stores and more than 220 logistics centres and warehouses in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €154.1 billion in the financial year 2022.

For more information about Lidl GB visit https://corporate.lidl.co.uk/