LIDL LAUNCHES CHRISTMAS JUMPER RENTAL SERVICE - INCLUDING BRAND NEW DESIGNS FOR 2023

• Lidl has revealed its range of Christmas jumpers for 2023, with previous designs selling once every two seconds
• For the first time, customers can also rent the entire iconic archive of Lidl Christmas jumpers on the largest fashion rental app, By Rotation
• The rental collection also features three exclusive jumpers inspired by Christmas icons - The Carey, The Lewis and The John
• 2023 jumpers are in store from today, and the entire collection is available to rent until 31st December for just £2 per day, with all profits going to the NSPCC

WEDNESDAY 23RD NOVEMBER: A seasonal staple for any winter wardrobe, Lidl is once again sleighing the festive fashion game as its brand-new festive jumper for 2023 lands in store today, priced at just £7.99.

As part of the launch, the brand has also announced that for the first time, every jumper between 2020 and 2023 will be available to rent for £2 a day on the UK’s largest peer-to-peer fashion rental app, By Rotation. With previous Christmas jumpers selling every two seconds*, the rental offering is ideal for fashionistas heading to multiple parties this year, or those looking to dress to impress.

To really add some festive sparkle, Lidl has also collaborated with slow-fashion specialist, Lydia Bolton, on three bespoke Lidl jumpers inspired by pop culture Christmas icons, available exclusively as part of the Lidl x By Rotation collection. The limited edition jumpers are made from upcycled textiles, transformed into this season’s must have item:

• The Carey: All you’ll want for Christmas is this jumper, a fabulously festive red look with a trendy off-the-shoulder cut, complete with big bows, meaning renters can dress to the nines AND the 90s.
• The Lewis: Giving all the X(mas) Factor, family, friends and colleagues alike will be dazzled by the seasonal sparkle of this jumper. Combining gold, glitz, tassels and glamour into one jumper - this one requires a moment like this to wear!
• The John: Step into Christmas with this trendy blue turtleneck with festive frills, sequins and stars. Designed to be an effortlessly fashionable yet bold statement piece, it’ll rocket you into the festive mood.

Eshita Kabra, Founder & CEO of By Rotation says of the campaign: “By Rotation is thrilled to partner with Lidl this festive season by adding Lidl’s Christmas jumpers to our shared wardrobe on the app. With Christmas being one of the top occasions of the year when the demand for purchasing single-wear outfits skyrockets, renting a festive jumper for your holiday season plans is a great way to leave a positive impact on the planet and also save money!”

Lydia Bolton, Slow Fashion Designer, says of the partnership: “I’ve loved being a part of Lidl’s Christmas iconic jumper campaign. Designing and producing these jumpers inspired by Christmas icons from second-hand textiles has been super fun and creative, but knowing they are going to be rented and re-worn also supports my mission of valuing and reusing textiles.”

Lidl’s Christmas jumper collection is available for hire on By Rotation from 23rd Nov - 31st December, starting from £2 with all profits going to the NSPCC. Explore the collection on byrotation.app.link/lidl.

Notes to editors

*Sales statistics based on Lidl’s 2021 jumper sales

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 31,000 employees, over 960 stores and 14 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has around 376,000 employees globally, currently operates approximately 12,200 stores and more than 220 logistics centers and warehouses in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €154.1 billion in the financial year 2022.

For more information about Lidl GB visit https://corporate.lidl.co.uk/

About By Rotation:

By Rotation is the largest peer-to-peer fashion rental app, operating both in the UK and US. Dubbed as the Airbnb of designer fashion, top lenders on the app make over £3,000 a month from sharing their wardrobe. By Rotation’s vision is to become the world’s largest dynamic shared wardrobe empowering people financially and environmentally.

The first fashion rental app to launch in the UK, By Rotation is founded by an immigrant woman of colour and VC-backed. Global citizen and ex-investment analyst Eshita Kabra founded By Rotation as a side hustle in October 2019 to bring the sharing economy to the fashion industry. Today By Rotation is the world’s largest shared wardrobe with a community of over half a million ‘Rotators’ including the likes of Dame Helen Mirren, Chrissy Rutherford, Abisola Omole, Lady Amelia Windsor, Camille Charrière and more.