WONDERWALL NO MORE! LIDL OFFERS £500 REWARD AFTER PLAQUE FOR LIAM GALLAGHER GOES MISSING

• Earlier this year, music legend Liam Gallagher announced he’d “Gig at Lidl” if his Co-op Live shows fell through, leading the supermarket to cheekily commemorate what almost was with a blue plaque at its Manchester store  

• Now, Lidl’s precious plaque has gone missing from its wonderwall at its Newton Heath store, and the retailer can’t stop crying its heart out 

• In posters put up on trees and lampposts, Lidl has asked for a little festive cheer to see the plaque reunited with its home  

• Not one to look back in anger, Lidl is offering a no-questions-asked reward of £500 to spend at Lidl for its safe return 

29TH NOVEMBER 2024, LONDON – Part of a potential masterplan? Lidl has announced its precious blue plaque honouring Manchester legend Liam Gallagher has gone missing from its Newton Heath store, after it was installed earlier this year to celebrate his almost gig at the venue. 

As seen in missing posters erected on lampposts and trees this morning, Lidl shared that its “plaque has slid away from our wonderwall”, potentially now “half a world away”. Apparently, the retailer can’t “stop crying our hearts out”. 

Having been erected following a supersonic social media response to icon Liam Gallagher’s post that he would ‘Gig at Lidl’ back in June if the Co-op Live venue fell through, the special blue plaque was installed to commemorate the show-that-almost-was. Emblazoned with ‘LIAM GALLAGHER, LEGEND ‘ALMOST PLAYED HERE’ JUNE 2024’, the memory was intended to live forever at the local Lidl Newton Heath store, going nowhere. Since then, it has become a tourist attraction, with locals proud of their tribute to a local legend and it even featuring in Manchester Taxi Tours itineraries.  

With no leads as to its whereabouts, Lidl is now spreading the word with its posters, hopeful that the iconic memento can find its way back home ahead of Christmas. Not one to look back in anger, the retailer is embracing the season of generosity and offering a no-questions-asked reward of £500 in Lidl vouchers for the plaque’s safe return. That’s a fair few half past three lasagna’s.

Those who have any information on the whereabouts of the Liam Gallagher plaque should email dontlookplaqueinanger@lidlforever.com, with the reward granted to whoever reunites the keepsake safe and sound to its rightful home. 

ENDS 

Notes to Editors 

Press contact: lidl@wearetheromans.com 

About Lidl 

Lidl is a part of the Schwarz Group with headquarters in Neckarsulm, Germany, and is one of the leading food retailers in Germany and Europe. Lidl currently operates around 12,350 stores and more than 220 goods distribution and logistics centers in 31 countries and employs around 375,000 people. 

At Lidl, we value an optimal price-performance ratio for our customers. Simplicity and process orientation determine the daily activities in the stores, the regional distribution centers and the national headquarters. 

Lidl takes responsibility for people, society and the environment in its daily activities. For Lidl, sustainability means fulfilling its quality promise anew every day. 

Performance, respect, trust, grounded and belonging are Lidl's corporate values, which are at the heart of our corporate culture, shape our daily actions and form the basis for our entrepreneurial success. 

Lidl achieved store sales of 125.5 billion euros in fiscal year 2023. The companies in the Schwarz Group generated total sales of 167.2 billion euros in fiscal year 2023.