SPROUT OF THIS WORLD: LIDL DROPS VEG PRICES TO JUST 15p AHEAD OF CHRISTMAS

• Shoppers can pick up a quality selection of vegetables from just 15p nationwide from 19th December 

• With a range of seasonal favourites including British Brussel Sprouts and British White Potatoes, shoppers can make big savings on their festive feast  

13TH NOVEMBER, LONDON– Prices worth rooting for! Lidl, who won’t be beaten on price**, is slashing prices on all this season’s Christmas veg must-haves, with shoppers able to make huge savings on their festive feasts with veg prices starting from just 15p.  

For a roast worth the boast, the British Parsnips (500g) will be a mere snip of the price at 15p. Sure to impress on any festive vege-table spread, the British Carrots (1kg) come in at an a-peeling 15p. 

To keep up the brussel clout, the British Brussel Sprouts (500g) are down to just 15p, giving shoppers the chance to decide once and for all if the divisive veggie belongs on the naughty or nice list. With extra savings to root for, the Echalion Shallots (300g) (15p), British Swede (each) (15p) and White Potatoes (2kg) (15p) are sure to make spud-tacular additions to any festive feast.  

Lidl prices are always market leading, even when others reduce theirs. But Lidl works on long-term agreements with producers and growers, ensuring that promotional prices do not affect the price paid to the farmer. 

Shoppers can turn-ip the savings for all their festive vegetables in stores nationwide from 19th December – 24th December, while stocks last. 

ENDS 

Notes to Editors 

Press contact: lidl@wearetheromans.com 

**Birchwood fresh British whole small, medium and large turkeys and crowns, Birchwood whole lamb leg 1.8–2.7kg, fresh British white potatoes 2kg, British carrots 1kg, British parsnips 500g, British brussels sprouts 500g, Echalion shallots 300g, British swede each, on sale from 19.12.24.  

About Lidl 

Lidl is a part of the Schwarz Group with headquarters in Neckarsulm, Germany, and is one of the leading food retailers in Germany and Europe. Lidl currently operates around 12,350 stores and more than 220 goods distribution and logistics centers in 31 countries and employs around 375,000 people.  

At Lidl, we value an optimal price-performance ratio for our customers. Simplicity and process orientation determine the daily activities in the stores, the regional distribution centers and the national headquarters.  

Lidl takes responsibility for people, society and the environment in its daily activities. For Lidl, sustainability means fulfilling its quality promise anew every day.  

Performance, respect, trust, grounded and belonging are Lidl's corporate values, which are at the heart of our corporate culture, shape our daily actions and form the basis for our entrepreneurial success.  

Lidl achieved store sales of 125.5 billion euros in fiscal year 2023. The companies in the Schwarz Group generated total sales of 167.2 billion euros in fiscal year 2023.