ALL ABOARD! LIDL LAUNCHES SUPERSIZED GRAVY YACHTS TO HELP BRITS GET A LIDL BIT MORE GRAVY THIS CHRISTMAS

● Every Christmas, there is never enough gravy to go around. That’s why this Christmas, Lidl is launching a new Gravy Yacht range - a flotilla of 2 to 5 litre super-sized vessels, making sure there’s plenty to go around. 

● 100 lucky gravy lovers will be able to get their hands on a 2 litre Gravy Yacht and 5 mega fans will even bag one of 5 Gravy ‘Superyachts’ - crafts fit to sail the seven (gravy) seas. 

● To really make waves, Lidl is also giving away exclusive merchandise as part of the bundle -  a ‘Captain Gravy’ sailors hat, a special edition nautical neckerchief and Lidl Plus coupon for a free jar of Deluxe Gravy Granules so gravy lovers can ignite their love for gravy with pride. 

●  For a chance to win one of the exclusive bundles containing the gravy yachts, gravy granules and merch of their dreams, fans can enter the exclusive giveaway by signing up at www.lidlgravyyachts.co.uk, which opens at 10AM on 22nd November.

19TH NOVEMBER, LONDON – We need more gravy! Every Christmas, there is never enough gravy to go around…but this festive season, things are about to change. Lidl is launching a brand new gravy yacht range - a flotilla of super-sized vessels poised to make your Christmas dinner dreams come true. No more rationing of the liquid gold, now you can drown your spuds in peace. 

For a chance to win one of the exclusive bundles containing the gravy yachts, gravy granules and merch of their dreams, fans can enter the exclusive giveaway by signing up at www.lidlgravyyachts.co.uk, which opens at 10am on 22nd November 2024 (closing Friday 29th November 2024, 23:59). 

Last year, Lidl’s gravy sales peaked at one unit sold per second on the 22nd December in the run up to Christmas Day, proving that we are a nation of gravy lovers**. Lidl’s exclusive Gravy Yacht range is therefore here to ensure no plate goes without a generous pour. There will be 100 2 litre ‘yachts’ up for grabs for lucky winners, meaning everyone from Little Brother Bobby to Great Aunt Helen can get their fill. 

And that’s not all…leading this noble fleet are 5 exclusive ‘superyachts' - titanic vessels able to hold an enormous 5 litres of gravy, perfect for those megafans who can never get enough. It’s gravy galore, so no need to worry about stingy servings.  

Both the 2 litre yachts and 5 litre superyachts will be available as part of a bundle, containing Lidl Plus coupon for a free jar of Deluxe Gravy Granules and exclusive merchandise items so gravy stalwarts can become the character they always dreamed of: captain of the seven (gravy) seas. All in the name of gravy enthusiasm, fans can don a ‘Captain Gravy’ hat and a stylish nautical neckerchief, because loving gravy isn’t just a lifestyle, it's an identity. 

Missed the boat? Don’t worry—Lidl’s got you covered. Even if you don’t snag a Gravy Yacht or Superyacht bundle, there’s still a chance to win one of nearly 10,000 Lidl Plus Deluxe Gravy Granule coupons, giving plenty of fans a chance to elevate their holiday meals with a free serving of luxury gravy. 

Lidl’s gravy yacht bundles and Lidl Plus coupons for a free jar of Deluxe Gravy Granules will be available via an exclusive giveaway going live at 10am on Friday 22nd November (closing on Friday 29th November 23:59). All gravy lovers need to do is visit www.lidlgravyyachts.co.uk and share their name, delivery address, number and email address. 

ENDS 

Notes to Editors 

Press contact: lidl@wearetheromans.com 

**Lidl internal sales data, 22nd December 2023 

About Lidl 

Lidl is a part of the Schwarz Group with headquarters in Neckarsulm, Germany, and is one of the leading food retailers in Germany and Europe. Lidl currently operates around 12,350 stores and 

more than 220 goods distribution and logistics centres in 31 countries and employs around 375,000 People. 

 At Lidl, we value an optimal price-performance ratio for our customers. Simplicity and process orientation determine the daily activities in the stores, the regional distribution centres and the national headquarters. 

 Lidl takes responsibility for people, society and the environment in its daily activities. For Lidl, sustainability means fulfilling its quality promise anew every day.  

Performance, respect, trust, grounded and belonging are Lidl's corporate values, which are at the heart of our corporate culture, shape our daily actions and form the basis for our entrepreneurial success. 

Lidl achieved store sales of 125.5 billion euros in fiscal year 2023. The companies in the Schwarz 

Group generated total sales of 167.2 billion euros in fiscal year 2023.