LIDL BECOMES OFFICIAL PARTNER OF UEFA WOMEN’S EURO 2025TM

Lidl expands its sports partnership portfolio, announcing its sponsorship of UEFA Women’s EURO 2025 tournament. The latest venture marks another milestone in Lidl’s commitment to support women’s sport and solidifying its role as a holistic partner of football and continuing its promotion of active, healthy lifestyles for all.  ​

This new partnership is a natural evolution of Lidl’s ongoing commitment to the world of sports, following its successful collaboration with women’s sport in handball and cycling and the men’s UEFA EURO 2024™, whereby Lidl was the most noticed brand partner during the tournament (YouGov).​

The Lidl sports sponsorship portfolio is extensive, with significant partnerships: in cycling with Lidl-Trek through the men’s and women’s and development team and the 2023 UCI Cycling World Championships; our Women’s and Men’s handball sponsorships of the EHF EUROs and IHF World Championships and in football, through the UEFA EURO 2024, UEFA Europa League and UEFA Conference League. ​

As a leader in the retail industry, Lidl's dedication to women's sports is a testament to the power of business to drive positive social impact by creating more visibility. Lidl recognizes that good nutrition is an important factor for overall health, but a healthy lifestyle also includes regular exercise. By becoming Official Partner of UEFA Women’s EURO 2025, Lidl is taking another step to inspire fans to embrace an active lifestyle, solidifying its role as a holistic supporter of sports.​

For a better tomorrow, together, with UEFA Women’s EURO 2025, Lidl remains dedicated to championing active living and fostering connections through sport.​

Jo Gomer, Lidl GB Marketing Director, said: “Sport is an important part of our long-term commitment to inspiring health and conscious nutrition, and we’re thrilled to champion this through incredible events like UEFA Women’s EURO 2025 . These tournaments don’t just showcase world-class talent - they inspire people everywhere to get moving and embrace an active lifestyle.”

Guy-Laurent Epstein, UEFA Marketing Director​, said: “As one of Europe’s leading food retailers, Lidl is an ideal partner to help us bring the energy and excitement of UEFA Women’s EURO 2025 to an even broader audience. We are delighted to build on our successful partnership with Lidl from UEFA EURO 2024 into UEFA Women’s EURO 2025, so we can continue to harness the power of football to inspire healthy lifestyles and the next generation of women’s football.”​

ENDS 

Notes to editors 

About UEFA

UEFA is the governing body of European football and a not-for-profit organization which supports and ensures the world’s most popular sport continues to thrive at all levels across its 55 member associations. As part of its commitment, UEFA invests 97% of its revenue in football-related activities, projects and initiatives that ensure the continued development of the men's and women's professional game as well as youth, grassroots and futsal. 

About Lidl

Lidl is a part of the Schwarz Group with headquarters in Neckarsulm, Germany, and is one of the leading food retailers in Germany and Europe. Lidl currently operates around 12,350 stores and more than 220 goods distribution and logistics centers in 31 countries and employs around 375,000 people.

At Lidl, we value an optimal price-performance ratio for our customers. Simplicity and process orientation determine the daily activities in the stores, the regional distribution centers and the national headquarters.

Lidl takes responsibility for people, society and the environment in its daily activities. For Lidl, sustainability means fulfilling its quality promise anew every day.

Performance, respect, trust, grounded and belonging are Lidl's corporate values, which are at the heart of our corporate culture, shape our daily actions and form the basis for our entrepreneurial success.

Lidl achieved store sales of 125.5 billion euros in fiscal year 2023. The companies in the Schwarz Group generated total sales of 167.2 billion euros in fiscal year 2023.