A LIDL LUXURY: SUPERMARKET LAUNCHES VALENTINE’S SELF-CARE BOX WORTH £60

• Lidl’s Premium Home and Beauty Set is the perfect gift for Valentine’s Day, whether treating yourself or a loved one.
• Worth almost £60, the set contains a selection of Lidl’s brand-new Deluxe products, including cosy candles, decadent diffusers, several sultry shower gels and more.
• Self-care lovers better act fast, though, as just 1,000 limited-edition sets are up for grabs, available for £5 from 10AM on Thursday 6th February via www.lidlhomeandbeautyset.co.uk

4th FEBRUARY 2025 – The course of true love never did run…as smooth as your skin, as this Valentine’s Day Lidl is launching a spa-tacular all-new Lidl Premium Home and Beauty Set full of products set to boost your mood and wellness routines.

Wellness fans can begin their luxury-for-less journeys by heading to www.lidlhomeandbeautyset.co.uk, from 10AM on Thursday 6th February.

A true hamper to pamper, and available for just £5, each set contains indulgent products collectively worth almost £60*, selected from Lidl’s new Deluxe Home & Beauty Bays. It’s the perfect affordable gift for customers who want to scrub up and impress a special someone this February, or simply for those who need a bit of a self-love session but want to avoid spending a bath bomb.

With searches for "Valentine’s Day gifts" surging by nearly 70% in the past month**, Lidl's new Premium Home & Beauty Set brings gift-givers the ideal antidote for partners who are “so over” traditional flowers or chocolates.

To help scrub away the worries of the day, shoppers can also expect to receive a D’Avignon Handwash, Luxury Hand Lotion and Aromatic Body Cleanser – perfect for wellness gurus to nail their ‘everything shower’.

And because beauty really comes from within, the Premium Home and Beauty Set features body-nourishing products to radiate a glow from the inside. Have a me-time moment with a cleansing cuppa, with a Deluxe Speciality Tea, paired perfectly with a delectable drizzle of Deluxe Manuka Honey. Or encourage extra pep in their step with delicious and nutrient-packed Multivitamin Gummies.

The launch comes as a second foray into Lidl’s takeover of the beauty and wellness box space, following the sell-out success of its first Beauty Box last February.

Lidl Plus users can also enjoy 15% off a selection of Deluxe Home and Beauty Products in store until the 12th February – making it easier to stock up on luxury, for less.

Shoppers will need to be quick to get their hands on one of 1,000 Lidl Premium Home and Beauty Sets, available for just £5. Orders open from 10AM on Monday 6th February via www.lidlhomeandbeautyset.co.uk

ENDS

Notes to Editors

* Contents of the box have a total value of £59.37

**https://trends.google.com/trends/explore?date=today%201-m&geo=GB&q=Valentine%27s%20Day%20gifts&hl=en-GB 

Press contact: lidl@wearetheromans.com

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 31,000 employees, over 960 stores and 14 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has around 376,000 employees globally, currently operates approximately 12,200 stores and more than 220 logistics centers and warehouses in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €154.1 billion in the financial year 2022.

For more information about Lidl GB visit https://corporate.lidl.co.uk/