A FESTIVE FIRST: LIDL LAUNCHES LIMITED-EDITION TURKEY WINE FOR THE PERFECT POULTRY PAIRING

•  Lidl is serving up festive vibes with the launch of Turkey Wine: a limited-edition rosé here to give Christmas dinner the glow-up you didn’t know it needed
•  With only 500 bottles up for grabs, this tipple is the perfect turkey pairing, available for just £6.49, with all proceeds going to charity.
• No pour decisions this festive season as shoppers and huns alike can snap up a bottle from www.lidlturkeywine.com at 10:00AM on Wednesday 17th December, available while stocks last

MONDAY 15TH DECEMBER, LONDON - It’s wii-iiiiine! Lidl is ruffling the feathers of Christmas dinner tables nationwide with the launch of Turkey Wine - a limited-edition rosé designed to prove once and for all that pink deserves a seat at the Christmas table. With only 500 bottles available and priced at £6.49, this exclusive release is set to become the unexpected star of the Christmas spread. Shoppers can snap up a bottle from 10:00am on Wednesday 17th December exclusively at www.lidlturkeywine.com, while stocks last, with all proceeds going to charity. 

Endorsed by Lidl’s Master of Wine, Richard Bampfield, Turkey Wine has been created to answer one of Christmas’ most enduring dilemmas: what wine should you serve with roast turkey?

Bampfield explains, “Roast turkey calls for a wine with enough body to cope with all the trimmings, yet not so rich that it dominates the delicate flavours of the meat.” Fortunately, Lidl has the ideal solution. “This rosé fits the bill perfectly and will make a satisfying and highly refreshing accompaniment” he adds.

A beautiful rosy blush, Turkey Wine offers stone fruit notes with a subtle hint of fresh herbs, delivering all the elegance and freshness of a Côtes de Provence-style rosé without the premium price tag. More than just a pretty pour, it has the structure to complement pigs in blankets, stuffing, and roast potatoes, while remaining bright enough to lift richer, creamy accompaniments such as bread sauce. Produced in a region of France famous for its rosés, the wine offers a sumptuously chic sip at an affordable price - a true festive win for rosé lovers.

The appeal doesn’t end on Christmas Day. Turkey Wine pairs just as well with Boxing Day turkey sandwiches, making it a versatile addition to the holiday lineup. Sip back, relax, and let the wine do the talking.

With only 500 bottles available, the Turkey Wine is expected to sell out fast, so don’t wing it! Lidl’s Turkey Wine will be available from 10am on Wednesday 17th December at www.lidlturkeywine.com - only while stocks last. When it’s gone, it’s gobbled! With all proceeds going to charity.

ENDS

Notes to Editors

Press contact: lidl@wearetheromans.com

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 35,000 employees, over 980 stores and 13 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 382,400 employees globally, currently operates around 12,600 stores and more than 230 logistics centres and warehouses in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. 

Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a revenue of €167.3 billion in the financial year 2024. 

For more information about Lidl GB visit corporate.lidl.co.uk