LIDL CREATES GINGERBREAD STORES FOR CONSUMERS TO CELEBRATE THE OPENING OF ITS 1000TH STORE

• To celebrate the opening of its 1,000th UK store, Lidl GB is marking the milestone with a festive first - the world’s only Lidl Gingerbread Store - for fans to build at home this Christmas 
•  Inspired by the new East Grinstead store in Sussex, each gingerbread kit includes everything shoppers need to create a Lidl masterpiece, from edible Lidl billboards to candy cane bollards 
• Adding even more sweetness to the occasion, ten lucky shoppers will discover £100 Lidl Plus vouchers gift wrapped inside their kits, the icing on top of a perfect Christmas treat 
• The limited-edition Gingerbread Store will be available to order from 10am on Thursday 27 November via www.lidlgingerbreadstore.co.uk, while stocks last 

THURSDAY 20 NOVEMBER, LONDON – Dashing through the dough! After three decades of serving communities across the country, Lidl is opening its 1000th UK store and to celebrate the merry milestone, the supermarket is giving shoppers across the country the chance to bring home the festivities with the new Lidl Gingerbread Store! Made entirely out of gingerbread and a pinch of Christmas magic, Lidl is releasing 1,000 of the dough-licious kits for free on Thursday 27 November for festive fans to enjoy​​​​.  

Modelled on the brand-new East Grinstead store in Sussex, the B-IY (build it yourself) gingerbread kits come with everything you knead from, dough-licious handmade gingerbread panels and smooth icing to candy cane bollards, edible Lidl billboards, and adorable chocolate decorations.  

What’s more, to thank shoppers for being part of the journey to the milestone 1,000th store, Lidl is sprinkling more than just icing sugar on top. Gift-wrapped inside ten kits are £100 Lidl Plus vouchers, giving a few lucky winners the chance to save on their big Christmas shop and an extra reason to sing, ‘let it dough’! 

Carefully designed and hand-crafted by Sussex-based gingerbread aficionado Fay Miller, alongside the miniature kits available for shoppers, a larger gingerbread replica of the building has also been constructed to commemorate the 1,000th store’s opening. The model will be showcased in the ​​East Grinstead store throughout the festive season, allowing shoppers to marvel at every deliciously intricate detail up-clos​​e.  

Joanna Gomer, Marketing Director at Lidl GB, commented: “Reaching our 1,000th UK store is a huge milestone for Lidl, and we want to celebrate in a way that everyone across the country can enjoy.   

“Our Gingerbread houses have been a customer favourite, so we mixed things up a bit by creating a special kit that not only showcases our new East Grinstead store, but also captures the fun and festive spirit of the season.”   

From mince pies to party platters, with a range of high-quality products at affordable prices, Lidl has everything Christmas enthusiasts need to deck the halls and sleigh their shop this Christmas. 

Lidl fanatics can get their hands on one of the 1,000 limited-edition Lidl Gingerbread Stores, and be in with the chance of winning £100 towards their Christmas shop, by heading to www.lidlgingerbreadstore.co.uk at 10am on Thursday 27th November. 

ENDS 

Notes to Editors 

Press contact: lidl@wearetheromans.com  

About Lidl GB   

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 35,000 employees, over 980 stores and 13 distribution centres in England, Scotland and Wales.   

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 382,400 employees globally, currently operates around 12,600 stores and more than 230 logistics centres and warehouses in 31 countries. 

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. 

Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers. 

The Schwarz Group, which operates worldwide as a retail group, generated a revenue of €167.3 billion in the financial year 2024. 

For more information about Lidl GB visit corporate.lidl.co.uk