A LIDL KINDNESS GOES A LONG WAY: LIDL SURPRISES HALF A MILLION CUSTOMERS WITH ‘KINDESS COUPONS’ FOR ONE DAY ONLY

• To celebrate Random Acts of Kindness Day (Monday 17th February) Lidl is spreading a little kindness to half a million of its fans  
• Lidl Plus customers will be in with a chance of receiving up to £5 off their shop and free bakery treats 
• 500,000 kindness coupons will be awarded at random via the Lidl Plus app on Monday and are valid for until the end of February - so get checking! 

14 FEBRUARY 2025: This Random Acts of Kindness Day (Monday 17 February), Lidl will be putting a smile on the faces of 500,000 customers by awarding them with up to £5 off their shop AND free bakery treats.  

Ready to surprise and delight, the kindness coupons will be awarded via the Lidl Plus app to unsuspecting, randomly chosen customers. Loyal shoppers will be awarded with up to £5 off their next shop, while some lucky Lidl fans will receive a free item of their choice from the deliciously iconic and much-loved Lidl bakery - including its fan-favourite croissants, pain au chocolat and cheese twists. 

Customers asking whether they’ll find one of Lidl’s random acts of kindness can simply check their Lidl Plus app on Monday 17th February. Shoppers will have to be quick, as the rewards must be claimed by 28th February 2025… 

ENDS 

Notes to Editors 

Press contact: lidl@wearetheromans.com 

About Lidl GB 

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 31,000 employees, over 960 stores and 14 distribution centres in England, Scotland and Wales. 

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has around 376,000 employees globally, currently operates approximately 12,200 stores and more than 220 logistics centers and warehouses in 31 countries. 

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers. 

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €154.1 billion in the financial year 2022. 

For more information about Lidl GB visit https://corporate.lidl.co.uk/