WINNER BAKES IT ALL: LIDL GB CELEBRATES TOP SUPERMARKET BAKERY WIN WITH EXCLUSIVE GOLD CARD GIVEAWAY

• Kantar’s newest data set has revealed Lidl in-store bakery as No.1 on value market share*
• To celebrate, Lidl is launching a social competition where 500 lucky winners will receive an exclusive Gold Card to Britain’s best bakery 
• The cherry on the cake, each Gold Card will grant the winner a free bakery item every day for a year, with the competition running from 8am Thursday 22^nd May until 11:59pm Monday 26th May 

22nd MAY, LONDON – That takes the cake! Lidl’s bakery takes GOLD, having been awarded No.1 in-store bakery by Kantar. Awarded top spot on value market share in the bakery category in the last 12 weeks to 20 April 2025, Lidl is on a roll launching the Bakery Gold Card to celebrate the big win. 

Lidl’s Bakery Gold Card will be gifted to 500 lucky winners, who will be able to claim one free bakery product every single day for a year via the Lidl Plus App. No longer needing dough for their cheese twists, shoppers will be able to revel in Lidl’s award-winning bakery goodies for free by simply commenting on LidlGB’s TikTok or Instagram post, sharing why they deserve the card.  

From the dough-lights of Chocolate Hazelnut Doughnuts to the flour-power of the White Artisan Baguette, Gold Card holders will have over 40 bakery products available to choose from every day, with prices starting from 29p. 

The best thing since sliced bread, Lidl’s Bakery Gold Card competition launches at 8am Thursday 22nd May on LidlGB social channels, closing at 23:59 on Monday 26th May. 

The new Golden Card competition comes as Lidl’s limited-edition bakery delights also continue to prove a hit with fans, following its latest treat, the Chocolate Brioche Croissant, selling one every second at launch***.  

What’s more, Lidl’s recent launch of its Cinnamon Bun Blondie**** also had shoppers taking to Instagram, TikTok and Facebook to share their thoughts, describing the baked delight as “gorgeous” and “another win for Lidl bakery.”  

Bakery highlights which will be available as part of the Gold Card competition include but are not limited too:  

ENDS  

Notes to Editors 

T&Cs apply - www.lidl.co.uk/c/bakery-gold-card-prize-draw-terms-conditions/s10072166 

500 winners to be selected across Lidl GB’s Instagram (250 winners) and TikTok (250 winners) social channels  

*Kantar FMCG purchase panel, In-store Bakery, 12 w/e 20^th April 2025   

**Source: Opinium Research; online survey carried out between 18th February – 21st February 2025 among 2,000 UK adults 18+; Data has been weighted to be nationally representative. 

***Lidl sales data, 2025  

****https://metro.co.uk/2025/04/07/lidl-just-launched-a-gorgeous-new-bakery-item-costs-89p-22863177/ 

Press contact: lidl@wearetheromans.com 

About Lidl GB 

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 35,000 employees, over 980 stores and 14 distribution centres in England, Scotland and Wales. 

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has around 375,000 employees globally, currently operates over 12,350 stores and more than 225 logistics centres and warehouses in 31 countries. 

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight.  

Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers. 

The Schwarz Group, which operates worldwide as a retail group, generated a revenue of €167.2 billion in the financial year 2023.  

For more information about Lidl GB visit corporate.lidl.co.uk