CÔTES ME IN: LIDL LAUNCH NEW BLUSH ROSÉ THAT’S HALF THE PRICE OF WHISPERING ANGEL

• With rosé season in full swing and searches for the tipple up 138%*, Lidl has announced the launch of its new rosé, Breath of Paradise, an alternative choice to Whispering Angel, and without the hefty price tag
• Offering a luxurious taste for over 50% less, fans of the beloved Provençal tipple can bag themselves a bargain, with each bottle priced at £10.99
• Shoppers can head to Lidl stores nationwide from 20th May to get their hands on the delightfully-fresh Breath of Paradise, available whilst stocks last

19TH MAY, LONDON - Like a breath of fresh air! With sunny skies on the horizon and rosé season in full swing, searches for the tipple are up 138% this month* and Lidl is celebrating with the launch of Breath of Paradise, a brilliant alternative to Whispering angel.

Giving fans of pale blush rosés a taste they can Côte d’Afford, this delightful rosé is not one to whispered about. Priced at £10.99, Breath of Paradise is a whopping 50.6% cheaper***, offering high-end flavours with a budget-friendly price.

Côte de Provence wines have surged in popularity among Brits over the last few years, who are drawn to their pale pink hue, refreshing elegance, and easy pairing with summer dishes – making them a symbol of relaxed sophistication during the season.

Lidl’s Master of Wine, Richard Bampfield, says: “Well known for producing grapes that fuel the 'premium dry rosé' category, wines from the region of Provence are well known by both Brits and the French alike. However, with branded options often carrying a hefty price tag, most tend to reserve them for special occasions rather than include them in the weekly shop. 

“At excellent value, Lidl’s Breath of Paradise is a summer game changer. Like any luxurious dry rosé alternative, it’s made primarily with Grenache grapes grown in Provence, giving it that iconic rosé hue and the classic Provençal aroma of fresh peach and wild herbs that we know and love. 

“With a perfectly balanced acidity, body and dryness, each bottle of Breath of Paradise is effortlessly drinkable. Best served well chilled or even over a large ice cube, it’ll quench the thirst of rosé lovers at any occasion this summer.”

Lidl’s Breath of Paradise rosé will be available in store from 20th May, and available nationwide throughout the summer period.

ENDS

Notes to Editors

*https://trends.google.com/trends/explore?date=today%201-m&geo=GB&q=%2Fm%2F040n63&hl=en

**saving calculated based on correct pricing info as of the 12th May 2025: https://www.sainsburys.co.uk/gol-ui/product/whispering-angel-provence-rose-75cl?istCompanyId=1e096408-041f-4238-994e-a7cf46bf9413&istFeedId=689af7a8-5842-4d88-be59-1ee5688a81b5&istItemId=iltixwlit&istBid=t&&cmpid=cpc&utm_source=Google&utm_medium=cpc&utm_campaign=20333921261&utm_content=shopping&utm_term=%257Bsku%257D&utm_custom1=&utm_custom2=759-449-0952&gad_source=1&gad_campaignid=19671801313&gbraid=0AAAAAD17J_DerE9rMTSEo8571O9ZwoFDt&gclid=CjwKCAjwuIbBBhBvEiwAsNypvQ8_QpbppksiZZxWroUaKNPzQ-egZGeEIQCtupayWh0WOfeHikLuvhoC-goQAvD_BwE&gclsrc=aw.ds

Press contact: lidl@wearetheromans.com

About Lidl

Lidl is a part of the Schwarz Group with headquarters in Neckarsulm, Germany, and is one of the leading food retailers in Germany and Europe. Lidl currently operates around 12,350 stores and more than 220 goods distribution and logistics centers in 31 countries and employs around 375,000 people.

At Lidl, we value an optimal price-performance ratio for our customers. Simplicity and process orientation determine the daily activities in the stores, the regional distribution centers and the national headquarters.

Lidl takes responsibility for people, society and the environment in its daily activities. For Lidl, sustainability means fulfilling its quality promise anew every day.

Performance, respect, trust, grounded and belonging are Lidl's corporate values, which are at the heart of our corporate culture, shape our daily actions and form the basis for our entrepreneurial success.

Lidl achieved store sales of 125.5 billion euros in fiscal year 2023. The companies in the Schwarz Group generated total sales of 167.2 billion euros in fiscal year 2023.